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TOP STORY

Sports Economy: A High Scorer

India’s sports industry crosses $2B, powered by media spends & IPL economics; cricket still commands nearly 90%: WPP Media Sporting Nation 2025 report

‘Our Biggest Impact Comes From Grassroots Engagement’

Test Time Tactics

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Tony Harradine of Omnicom Media speaks to Neeta Nair of IMPACT about the consolidation