RAD ADS OF THE WEEK
AGENCY “There is no rule that says a product demo has to be boring. In fact, some of the best adverts are product demos that are enjoyable and engaging. Our films are fables of two very different people whose lives changed completely after installing Ebco fittings. We used limericks as a mode of narration to add intrigue and enjoyability to the adverts.” CLIENT “We are thrilled to launch ‘Ebco Fittings- They Change You’ campaign, which showcases how a positive experience can be transformative. Moving beyond functionality of products, our aim was to create a campaign that our audiences can easily relate to.” AGENCY “Kohinoor Basmati is the most exquisite aromatic rice, and aroma isn’t an experience that’s easy to explain. It has notes, a harmony, an intro, and an encore. Perhaps this is why we can describe an aroma as a symphony. Just as an orchestra needs a master conductor, we had Prakash Varma tell the story in his signature style.” CLIENT “Our campaign for Kohinoor Rice aims to forge a deep emotional connection with consumers by highlighting its captivating aroma and lineage. Setting a new benchmark for creative storytelling, the film is sans dialogues or voiceovers or texts and yet it communicates in a universal language of music & visualization which is instinctively understood across the country.” AGENCY “We went back to the first feeling we had when we heard about the app’s incredible features. They were simply out of the world, and that’s where we chose to base our entire campaign, out of this world, on Mars, and provided a working demonstration of how the IL Take Care App’s features can help everyone stay fit,” CLIENT “We are constantly innovating on our IL Take Care App that enriches the lives of our customers with industry-first features like FaceScan that enables tracking health vitals, 24x7 doctor consultations, dieticians or consultations with mental health experts, pharmacy services, ambulance services and fitness-related features. Our campaign, therefore, does justice to describing an app that has so many wow factors built in.” AGENCY “Imagine thinking twice about wearing a fun, pop colour that you love. You can’t find an image of a person with a cleft wearing a bright lip colour online. That’s not right! During the shoot, it took just one person (model) to wear a bright lip colour and that brought a smile on everyone’s face. It all starts with representation, which neither makes you too bold, nor too subtle, just normal.” CLIENT “At Smile Train, we believe that no matter who you are or how you smile, your unique face deserves to be celebrated. As a cleft-focused organization, we work closely with cleft-affected individuals as they navigate their journey from cleft to confidence. National Lipstick Day is just one such occasion to celebrate the courage of our cleft warrior women!”
Managing Partner & Creative Chairman at Infectious Advertising
Director - Sales & Marketing, Ebco
Creative Head, DDB Tribal
Associate Vice-President of Marketing & Sales, Adani Wilmar
Executive Creative Director, Ogilvy India
Head – Marketing, Corporate Communication and CSR, ICICI Lombard
Creative Director, Tonic Worldwide
Senior Vice President and Regional Director, Asia, Smile Train