Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

STORIES OF THE WEEK

HOW ABHIJIT PAWAR DRIVES A PURPOSE BEYOND BUSINESS

Abhijit Pawar, Chairman of AP Globale and Managing Director of Sakal Media Group re-affirms the philosophy of giving back to society through the business; adopts framework to refine offerings and customise solutions for advertisers

CMO File

THE MILLENNIAL IS A PREMIER THEME FOR SAMSUNG INDIA

Samsung is an 81-year-old brand adept at catching the pulse of millennials. Ranjivjit Singh, Senior Vice President and Chief Marketing Officer, Samsung India tells us why the latest brand campaign is expected to strike a chord with youngsters in the country

Talking Point

NICKELODEON HAS SEEN A 14% GROWTH IN TOPLINE: JAIPURIA

Nina Elavia Jaipuria, Head – Hindi Mass Entertainment and Kids TV Network, Viacom18 talks about the growing advertiser interest in the kids’ entertainment category

Spotlight

IN INDIA, CUSTOMER SERVICE MUST BE A SEAMLESS PROCESS

Customer service should be viewed as a series of connected steps - detection, preparation, transaction, measurement, understanding and improvement; instead of holding segments of the organization responsible for each, a customer-focused team should be formed