COVER STORY VIEW MORE

Card image cap
Agents of the AI Era

With Agentic AI taking over optimisation and execution, agencies are shifting into a new role:....

Ruchika Jha
Card image cap
Summer AdEx Sweating?

Experts predict a YoY growth of 15% in summer AdEx with IPL push and an....

Antora Chakraborty Anaum Shaikh
Card image cap
Dhurandhars of the Big Screen

Do films like Dhurandhar 2, Mardaani 3 and Saiyaara need social media hype and over-the-top....

Aryan Khanna Anushka Sengupta

VIDEOS

Inside Dentsu: One Network, Many Ideas, and whether 2025 is their year at Cannes Lion?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

March 2026 saw a diverse mix of campaigns standing out for their ability to spark conversations and cut through the clutter. Here’s a look at the top IMPACT picks

BY Antora Chakraborty
Ads in Focus
BY TEAM IMPACT
Ads in Focus
BY Antora Chakraborty
Ads in Focus
BY Antora Chakraborty
Ads in Focus
BY Antora Chakraborty

MORE FROM IMPACT VIEW MORE

Sony Pictures Networks India acquires TV and digital rights for IFL 2026
BY TEAM IMPACT
Practo appoints Srijesh Kumar as Global Chief Product and Technology Officer
BY TEAM IMPACT
Zelio E-Mobility will be Punjab Kings' Official EV partner for the 2026 season
BY TEAM IMPACT
OpenAI launches ‘Everyday Superheroes’ campaign in India
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

From Runways To Gateways

As Indian retail brands step onto global runways, experts discuss if this signals at a more defined entry into global markets
BY Antora Chakraborty

OBESITY ADS RESET
BY Antora Chakraborty
The Great Indian ‘Healthy Snack’ Wave
BY Anaum Shaikh
Sports Goes Vertical
BY Antora Chakraborty

BACKBEAT VIEW MORE

Modern Marketing, A Game of Table Tennis

Sachin Kumar, Founder, Bottle Openers & CanTech Commerce pens down a piece drawing parallels between table tennis and modern marketing
BY Sachin Kumar

Building Beyond The Boardroom
BY Rubeena Singh
Lessons From the Playground: How My Lil One Changed My Leadership Style
BY Harikrishnan Pillai
‘Silence’ is often the Answer
BY Abhay Singal

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

Chupps Footwear & Into Creative Walk Tall With 10 Accolades At The Olive Crown Awards

VIEW

BW Education & Coursera Honour Visionary Leaders At Hall Of Fame Awards 2026

VIEW

Amazon Ads Debuts Connected Worlds to Showcase Full funnel Advertising Vision in India

VIEW

BW Masterpiece Awards Celebrate India’s Next Wave of Contemporary Art Talent

VIEW

BW India Smart University Conclave and Awards Highlights Evolving Landscape of Indian Higher Education

VIEW

3rd Facility Management Conference & Excellence Awards 2026

VIEW

BW Sustainable World Conclave & IMSC Awards 2026 Champion India’s Sustainable Future

VIEW

Sportstar Aces Awards 2026 Celebrates The Spirit of Indian Sport

VIEW

PITCH CMO Summit Explores Marketing’s Human Edge In Ai Era

VIEW

Laqshya Pitch Best CMO Awards 2026 Recognised Excellence In Marketing Leadership

VIEW

E - PAPER


CURRENT

LAST WEEK

SUBSCRIBE TO
IMPACT ONLINE

BUY IMPACT ONLINE