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GetLook ropes in Vaani Kapoor for upcoming brand campaign
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TVS iQube launches ‘EV yani iQube’ campaign ahead of festive season
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Ghadi Detergent partners with One Source for digital marketing
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TIGER AND KRISHNA SHROFF LAUNCH MATRIX WELLNESS, EXPANDING THEIR MATRIX ECOSYSTEM
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JW Marriott launches ‘Stay in the Moment’ campaign Ft. Aishwarya Rai Bachchan
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Fortis Healthcare Launches #ConsultFirst Campaign with RepIndia
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McDonald’s India launches ‘Tyohaar ki Taiyaari Mein Thodi Mazedaari’ campaign
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Flipkart opts for OOH Big Billion Days campaign
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Kapil Suri to join Netflix as Director, Business Development for India
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Eeken by Paragon unveils new campaign, ‘Our Kinda 9-5,’ for Autumn-Winter season
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Music To Marketers’ Ears
Songs no longer just support ads, they drive campaigns, shape cultures, fuel creator economies and....
Anaum Shaikh
Walking The Attention-Trust Tightrope
Truecaller Ads Pitch BFSI Marketer Awards 2026 winners discuss how BFSI Brands balance a market....
Anaum Shaikh
Modern CMO’s Split Personality?
While marketing has undergone a dramatic change in the past decade, the CMO is now....
Antora ChakrabortyVIDEOS
Inside Dentsu: One Network, Many Ideas, and whether 2025 is their year at Cannes Lion?
CANNES LIONS 2025 VIEW MORE
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Ads in Focus
Four campaigns from this week that turn familiar insights into distinctive brand stories
BY Antora Chakraborty
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13th-ANNIVERSARY-SPECIAL
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SPOTLIGHT VIEW MORE
A Whole Lotta Fan Love
As consumers grow wary of polished advertising, brands are putting fans and communities at the heart of their storytelling, turning customers into their most trusted....
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BACKBEAT VIEW MORE
'Every guest leaves with a story and so do we'
Chhavi Dhawan, Marketing and Communications Manager, ibis India (Accor) writes on the most real kind of brand-building in the hospitality industry—guest satisfaction
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Chhavi Dhawan
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e4m Real Time Programmatic Ads Conference Addressed Key Shifts In Digital Advertising
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e4m Real Time Programmatic Awards 2026 Celebrated Excellence In Programmatic Advertising
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BW Hotelier Indian Hospitality Summit & Awards Marked A Decade Of Growth And Evolution
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Pitch Finovate Awards 2026 Recognised Innovation In BFSI and Fintech Marketing
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Truecaller Ads Pitch BFSI Marketer Awards 2026 Celebrates BFSI Marketers
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IWMBuzz India Web Fest Season 8 Explored The Future Of Web Entertainment
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Pitch BFSI Summit 2026 Explored Trust And Innovation In Financial Marketing
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BW Sustainable World Conclave 2026 Decoded The Next Phase Of Sustainable Business
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BW Future Of Design Summit & Awards 2026 Explored What Lies Next For Design
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Industry Leaders Gather For Festivities At The Mehrotras’
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