Exploring Advertising’s love-hate relationship with the Pan Masala category, a superstar for AdEx contributing to....
Paawan SunamAs brands extend their marketing initiatives to off-season, they bear the fruit of increased sales....
Aryan KhannaLegacy brands are taking the D2C train despite 80% of them struggling to achieve profitability.....
Mansi SharmaSome of our favourite ads from the past week. Read what the makers behind these ads have to say about the idea and execution.
BY Aryan KhannaAs we continue our 20th-anniversary celebrations, here is a throwback to a time when the portrayal of women in advertising was being talked about, much....
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Garima Arora, Founder, Entourage Films writes about her NGO 'NamMyoho Daan' and the act of spreading kindness and love
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Garima Arora