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The Sports Edition

According to PMAR 2026, sports’ TV AdEx share rose from high teens to 23–25% in....

TEAM IMPACT
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Digital Eclipsing Traditional AdEx

AdEx grows 12% to ₹155k cr in 2025 with digital at 60% share; PMAR 2026....

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From Mad Men To Machine Minds

Sir Martin Sorrell, Founder & Executive Chairman, S4 Capital, on winning the ad world, AI-era....

Pritha Pahari

VIDEOS

Inside Dentsu: One Network, Many Ideas, and whether 2025 is their year at Cannes Lion?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

In a noisy week of advertising, these campaigns found their heart—IMPACT’s handpicked standout ads

BY Pritha Pahari
Ads in Focus
BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari
Best Ads in January 2026
BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari

MORE FROM IMPACT VIEW MORE

Infectious Advertising secures integrated mandate for BKT Tyres’ India business portfolio
BY TEAM IMPACT
Blenders Pride Packaged Drinking Water launches ‘The One And Only’ campaign
BY TEAM IMPACT
Target Edge Launches High Altitude as Dedicated Brand & Creative Unit
BY TEAM IMPACT
The Derma Co. Onboards Sania Mirza as the Brand Ambassador for Suncare
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
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Advertising Turbocharged
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BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

Beyond Cricket

With rising costs & logo clutter in cricket, are brands shifting budgets to emerging leagues that promise sharper ROI and new audiences?
BY Pritha Pahari

The Valentine’s Divide
BY Anaum Shaikh
Omnicom’s Aditya Kanthy: Consolidation Won’t Delay OAI’s Growth Story by Two Years
BY NEETA NAIR
Comedians On Creative Duty
BY Yash Bhatia

BACKBEAT VIEW MORE

Lessons From the Playground: How My Lil One Changed My Leadership Style

Harikrishnan Pillai of TheSmallBigIdea, reflects on parenting reshaping his leadership style through sensitivity & more intentional problem-solving
BY Harikrishnan Pillai

‘Silence’ is often the Answer
BY Abhay Singal
That Week that nearly Broke Me
BY Prateek N Kumar
‘Meditation - The Magic It Holds’
BY Manish Kumar

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

A Full House for PMAR 2026: The Industry Gathers For The Launch

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BW People Hosts Festival of L&D and Honours Excellence in Organisational Learning

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BW Marketing World’s Next Gen Digicontent Conference & Awards 2026 Wraps Up With Bold Ideas

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e4m Brings Together Top Marketers For 9th India Brand Conclave

VIEW

Effie India’s 25th Edition Celebrates The Year’s Most Effective Campaigns

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Celebrating The Marketing Maestro, Sir Martin Sorrell

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Exchange4media Unveils The 12th Edition of Indian Marketing Awards 2025

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Launch of the dentsu e4m Digital Advertising Report 2026

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BW Healthcare & Pharma Summit Spotlights India’s Future-Ready Leadership

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Vikatan Marks 100 Years With Naanayam Vikatan Business Star Awards 2025

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