COVER STORY VIEW MORE

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Walking The Attention-Trust Tightrope

Truecaller Ads Pitch BFSI Marketer Awards 2026 winners discuss how BFSI Brands balance a market....

Anaum Shaikh
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Modern CMO’s Split Personality?

While marketing has undergone a dramatic change in the past decade, the CMO is now....

Antora Chakraborty
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AI Slop Is Coming For You

With brands actively replacing external ad agencies with autonomous AI Agents to manage end-to-end creative....

Raaina Jain

VIDEOS

Inside Dentsu: One Network, Many Ideas, and whether 2025 is their year at Cannes Lion?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Best Ads of September 2026

The standout campaigns that caught attention, sparked conversations and made September 2026 memorable

BY Antora Chakraborty
Ads in Focus
BY Antora Chakraborty
Ads In Focus
BY Antora Chakraborty
Ads in Focus
BY Antora Chakraborty
Best Ads of August 2026
BY Antora Chakraborty

MORE FROM IMPACT VIEW MORE

Foodstrong names Sara Ali Khan as brand ambassador
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boAt launches Apex Power Bank Series with new brand film
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HPCL Brings a Slice of Rajasthan to Every Touchpoint
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Crocs brings ‘Feel It All’ festive platform to India with KL Rahul
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IMPACT SPECIAL ISSUES

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PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

If Print Is Dying, Why Is Education Still Buying?

Education accounted for one-fifth of print ad space in the first seven months of 2026. Why does the category still value print in a digital....
BY Raaina Jain

When OOH Shows Up And Stands Out Too
BY Antora Chakraborty
Brands Said Copy And Paste
BY Antora Chakraborty
Print You Can Feel
BY Isha Khatu

BACKBEAT VIEW MORE

'Every guest leaves with a story and so do we'

Chhavi Dhawan, Marketing and Communications Manager, ibis India (Accor) writes on the most real kind of brand-building in the hospitality industry—guest satisfaction
BY Chhavi Dhawan

When An Idea Becomes A Promise
BY Parinita P Singhi
Paid, But Honest: How Creators Keep Audience Trust in a Branded World
BY Indrajit Lahiri
‘Cars Are My Escape, My Reset, My Happy Place’
BY Danish Devgn

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

Pitch Finovate Awards 2026 Recognised Innovation In BFSI and Fintech Marketing

VIEW

Truecaller Ads Pitch BFSI Marketer Awards 2026 Celebrates BFSI Marketers

VIEW

IWMBuzz India Web Fest Season 8 Explored The Future Of Web Entertainment

VIEW

Pitch BFSI Summit 2026 Explored Trust And Innovation In Financial Marketing

VIEW

BW Sustainable World Conclave 2026 Decoded The Next Phase Of Sustainable Business

VIEW

BW Future Of Design Summit & Awards 2026 Explored What Lies Next For Design

VIEW

Industry Leaders Gather For Festivities At The Mehrotras’

VIEW

BW Disrupt 40 Under 40 Awards Celebrate Young Leaders Across India

VIEW

E4M D2C Summit & Awards 5.0 Brings Together India’s D2C Leaders

VIEW

Shortcut’s India Launch Brings Luxury Experience Leaders Together

VIEW

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