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Instamart turns viral cash-on-delivery prank on Veeramani into a brand campaign
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Hathi Edible Unveils New Packaging , Onboards Anupam Kher as Brand Ambassador
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Axis Bank and Visa launches ‘Dil Se Open Celebrations 2026’, Ft. Shahid Kapoor
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Luminous Solar lights up Durga Puja with glow-in-the-dark floor art
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Timex launches festive campaign promoting its ‘Analog Life’ philosophy
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Roots to Legacy: Medimix's Green-Bar Legacy
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Abhishek Chandra joins Motorola as Director Asia Pacific-MotoThings
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Eight Out of Ten Still Believe We Only Sell Leggings: Go Color’s Vatsal Koolwal
Antora Chakraborty
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Why TV Won’t Surrender?
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Inside Dentsu: One Network, Many Ideas, and whether 2025 is their year at Cannes Lion?
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Ads in Focus
IMPACT’s weekly pick of standout campaigns that caught attention and sparked conversations
BY Antora Chakraborty
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The Man-ufactured Insecurity
Brands are moving from macho stereotypes to men with real anxieties. But does greater representation also bring greater pressure?
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'Every guest leaves with a story and so do we'
Chhavi Dhawan, Marketing and Communications Manager, ibis India (Accor) writes on the most real kind of brand-building in the hospitality industry—guest satisfaction
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Chhavi Dhawan
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e4m Media Ace Jury Meet 2026 Celebrated A Decade Of Media Excellence
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e4m Real Time Programmatic Ads Conference Addressed Key Shifts In Digital Advertising
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e4m Real Time Programmatic Awards 2026 Celebrated Excellence In Programmatic Advertising
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BW Hotelier Indian Hospitality Summit & Awards Marked A Decade Of Growth And Evolution
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BW Sustainable World Conclave 2026 Decoded The Next Phase Of Sustainable Business
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