COVER STORY VIEW MORE

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Digital Crosses AdEx' Half-way Mark

Dentsu e4m Digital Advertising Report 2026 showed digital media grew 19% in 2025 to reach....

TEAM IMPACT
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Gold In Old

Are brands truly tapping into the potential of the senior citizens' demographic, or are they....

Anjana Naskar
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Gig-antic Debate

Q-comm players pulled back their core marketing plank of 10-minute delivery, will this lead to....

Pritha Pahari

VIDEOS

Inside Dentsu: One Network, Many Ideas, and whether 2025 is their year at Cannes Lion?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Best Ads in January 2026

January saw brands leaning on familiar yet offbeat moments, using subtle humour and timing to make an announced mark. Our top five picks

BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari
Ads in Focus
BY Jennifer Thomas
Best Ads of December 2025
BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari

MORE FROM IMPACT VIEW MORE

7UP® launches new 'Beat the Heat' campaign across India
BY TEAM IMPACT
Zomato launches ‘Healthy High-Five Challenge’ to kickstart fading motivation
BY TEAM IMPACT
PHD bags global media mandate for Mandai Wildlife Group
BY TEAM IMPACT
Sociowash Wins D2C Media Mandate for AGEasy
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IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
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BACK WITH A BANG!
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PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

Omnicom’s Aditya Kanthy: Consolidation Won’t Delay OAI’s Growth Story by Two Years

Can Omnicom Advertising India overcome client conflict, layoffs & brand exits to chart credible growth in 2026? Aditya Kanthy, President & MD, decodes
BY NEETA NAIR

Comedians On Creative Duty
BY Yash Bhatia
Tale Of Two Diamonds
BY Antora Chakraborty
Cleared For Branding
BY Antora Chakraborty

BACKBEAT VIEW MORE

Lessons From the Playground: How My Lil One Changed My Leadership Style

Harikrishnan Pillai of TheSmallBigIdea, reflects on parenting reshaping his leadership style through sensitivity & more intentional problem-solving
BY Harikrishnan Pillai

‘Silence’ is often the Answer
BY Abhay Singal
That Week that nearly Broke Me
BY Prateek N Kumar
‘Meditation - The Magic It Holds’
BY Manish Kumar

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

2nd Realty+ India Brand Leadership Conclave & Awards 2026

VIEW

Jury Meets To Deliberate On The Year’s Best Marketing Entries For Ima 2025

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Where Innovation Met Intent: Inside Bw Disrupt Social Impact 2025

VIEW

BW SME World Emerging Business Awards Honours India’s MSME Leaders

VIEW

Saatchi & Saatchi, BBH, Propagate and Beehive Wrap Up 2025 with Year-End Celebrations

VIEW

e4m Hosts 4th Red Carpet Experiential Marketing Awards

VIEW

BW Legal World Hosts 30 Under 30 & 40 Under 40 Lawyers & Legal Influencers Awards

VIEW

BW SCM Leadership Summit 2025 sets the agenda for smarter Supply Chains

VIEW

BW CFO World launches India Tax Leaders Summit & Awards

VIEW

BW CFO World marks fourth edition of Future of Finance Summit & Awards

VIEW

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