Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

STORIES OF THE WEEK

‘WE ARE CONFIDENT OF GROWING BY 20% GOING AHEAD’

Despite a year of challenges, MK Anand, CEO & MD, Times Network targets 20% growth, betting big on Digital, Branded Content and the English Cluster

CMO File

ANHEUSER-BUSCH INBEV CELEBRATES THE SPIRIT OF FIFA WITH NEW CAMPAIGN

Kartikeya Sharma, Marketing Director - Anheuser-Busch InBev India & South East Asia tells us about Budweiser’s biggest-ever global campaign for FIFA

Interview

HIMANI KAPADIA: THE DAYS OF WORKING IN SILOS ARE OVER

Himani Kapadia, CEO, India, SapientRazorfish and DigitasLBi tells us how Publicis Group’s repositioning has helped the two agencies become better strategic partners to clients

Spotlight

‘I FIND THE CONSTANT PROCESS OF REINVENTION EXCITING’

Ashish Bhasin, Chairman and CEO, South Asia, Dentsu Aegis Network, takes us through his 30-year journey in the Indian advertising industry

Unwind

UNWIND: UDAY KULKARNI LOVES AUSTRIAN HOSPITALITY

Uday Kulkarni shares memories of his Austrian holiday where he experienced unparalleled hospitality and visited the shoot location of the Sound of Music