Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

STORIES OF THE WEEK

THE INTERNET EVANGELIST

Rajan Anandan, VP, South East Asia & India, Google is IMPACT Person of the Year 2018 for being a dynamic leader in India’s digital ecosystem, accelerating innovation, growing Internet adoption, enabling vernacular language access of the Internet and making ‘Internet for every Indian’ his mission

Spotlight

RAISING A TOAST TO RAJAN ANANDAN, IPOY 2018

Here are glimpses from the grand event on December 7, that celebrated not only the winner of the IPOY award, Rajan Anandan, VP, South-east Asia and India, Google, but also all the super-achiever nominees

CMO File

PHILIPS: DRIVING DIFFERENTIATION THROUGH FAMILIARITY

Philips has been present in India for over 80 years now and it’s the brand’s continuous efforts at understanding the consumer’s needs and innovating that has helped it stay relevant over the years, states Gulbahar Taurani, Marketing Director, Philips Personal Health, Indian Subcontinent

Spotlight

CELEBRATING PIYUSH PANDEY

As the legendary adman gets set to take on his role as Global Chief Creative Officer, Ogilvy in January, 2019 – the first such role for an Indian - industry leaders, colleagues and competitors have nothing but words of high praise and pride

Spotlight

WE DON'T LAUNCH ME-TOO PRODUCTS: KHAMBATTA

Piruz Khambatta, Chairman and Managing Director, Rasna, tells us about how the brand has stayed strong in a competitive category by offering a diverse product line that has something for every consumer

Backbeat

LESSONS IN LEADERSHIP

Arvind Jain, CEO, NetBiz Systems writes about the lessons in leadership that he's learnt from Mahendra Singh Dhoni and Sylvester Stallone’s character in the movie Rocky.