COVER STORY VIEW MORE

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10 on 10 campaigns of 2025

Meet the admakers that wowed us with their work in 2025. IMPACT picks the best....

Yash Bhatia
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The Rulebook For 2026

Which forces will shape the media and marketing playbook? Here are the trends for 2026

TEAM IMPACT
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Merry 'Click'mas

From Zepto’s Secret Santa to InstaStrange: Why interaction is advertising’s new currency?

Pritha Pahari

VIDEOS

Will Omnicom-IPG Merger Shake or Shape the Industry?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Best Ads of December 2025

As 2025 closed, brands chose restraint over noise. Here are Impact’s picks of the most thoughtful campaigns of December 2025

BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari
Ads in Focus
BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari
Hall of Fame: Best Ads of November 2025
BY Antora Chakraborty

MORE FROM IMPACT VIEW MORE

Amazon Ads India has appointed Akila Jayaraman as Head-Agency Partnerships
BY TEAM IMPACT
Centre pushes quick commerce platforms to drop 10-minute delivery promise
BY TEAM IMPACT
Royal Enfield Enters BGMI Through Partnership with KRAFTON India
BY TEAM IMPACT
Flipkart integrates Pongal ritual into interactive campaign
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

Tale Of Two Diamonds

Will Titan’s entry to the lab-grown diamonds market give validation to the category or accelerate competition, will other big brands follow suit?
BY Antora Chakraborty

Cleared For Branding
BY Antora Chakraborty
Brought To You By... ‘Reality TV’
BY Antora Chakraborty
Sensory Upswing
BY Antora Chakraborty

BACKBEAT VIEW MORE

Lessons From the Playground: How My Lil One Changed My Leadership Style

Harikrishnan Pillai of TheSmallBigIdea, reflects on parenting reshaping his leadership style through sensitivity & more intentional problem-solving
BY Harikrishnan Pillai

‘Silence’ is often the Answer
BY Abhay Singal
That Week that nearly Broke Me
BY Prateek N Kumar
‘Meditation - The Magic It Holds’
BY Manish Kumar

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

Where Innovation Met Intent: Inside Bw Disrupt Social Impact 2025

VIEW

BW SME World Emerging Business Awards Honours India’s MSME Leaders

VIEW

Saatchi & Saatchi, BBH, Propagate and Beehive Wrap Up 2025 with Year-End Celebrations

VIEW

e4m Hosts 4th Red Carpet Experiential Marketing Awards

VIEW

BW Legal World Hosts 30 Under 30 & 40 Under 40 Lawyers & Legal Influencers Awards

VIEW

BW SCM Leadership Summit 2025 sets the agenda for smarter Supply Chains

VIEW

BW CFO World launches India Tax Leaders Summit & Awards

VIEW

BW CFO World marks fourth edition of Future of Finance Summit & Awards

VIEW

Recognising Excellence In Broadcasting at e4m ENBA 2024

VIEW

e4m Newsnext Summit Explores The Changing Landscape Of Journalism

VIEW

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