COVER STORY VIEW MORE

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The Omni-verse

Layoffs, uncertainty, client conflicts & integration woes for the Omnicom network, will this benefit rival....

Yash Bhatia
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Grouped Together To Win

Prasanth Kumar tells IMPACT how WPP Media India is fortifying its tomorrow by blending creativity,....

NEETA NAIR
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Losing Grip on Brands?

WPP’s McKinsey review shows legacy networks under strain. Can they regain dominance, or will tech....

Yash Bhatia

VIDEOS

Will Omnicom-IPG Merger Shake or Shape the Industry?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Hall of Fame: Best Ads of November 2025

From humour to hard-hitting truth, IMPACT’s best of November honours the ads that pushed creativity forward & proved the power of ideas still wins

BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari
Ads in Focus
BY Antora Chakraborty
Ads in Focus
BY Anushka Sengupta
Best Ads of Oct 2025
BY Anushka Sengupta

MORE FROM IMPACT VIEW MORE

IMPACT Hall of Fame 2025: ACKO and Leo Burnett India Secure Rank 52
BY TEAM IMPACT
IMPACT Hall of Fame 2025: Pepsi and Havas Creative India Secure Rank 53
BY TEAM IMPACT
Oneindia Launches ‘Viksit Bharat’ Snackable Video Series on Government Schemes
BY TEAM IMPACT
Tata Asset Management spotlights Flexi Cap benefits in new campaigns
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

Death of Hashtags?

By slashing hashtags to three, Instagram ends the era of keyword stuffing- forcing niche clarity and stronger content for accurate discovery
BY Pritha Pahari

Agla Station: Audio Marketing
BY Ruchika Jha
Credibility, Consistency And Connection With Readers Sustain Print Today
BY admin
When Annoying Ads Are Good
BY Antora Chakraborty

BACKBEAT VIEW MORE

‘Silence’ is often the Answer

Abhay Singal, Co-founder of InMobi & CEO of InMobi Advertising, shares how embracing uncertainty and discomfort fuels creativity, growth & innovation
BY Abhay Singal

That Week that nearly Broke Me
BY Prateek N Kumar
‘Meditation - The Magic It Holds’
BY Manish Kumar
Improv And Creativity: Lessons from the Unscripted Stage
BY Apoorva Deep

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

Jury Convenes for the 10th e4m Indian Content & Marketing Awards 2025

VIEW

Keeping Up with the Future of Mobile Marketing at e4m Screenage 2025

VIEW

Legal Leaders and GCs Recognised at BW Legal Summit & Awards 2025

VIEW

exchange4media Celebrates 11th Edition of Maddies – Mobile Marketing Awards 2025

VIEW

Realty+ Conclave & Excellence Awards Steps Into Its 17th Edition

VIEW

Pitch Marketing 30Under30 Awards 2025 Honours India’s New Generation of Marketing Talent

VIEW

Pitch BrandTalk Conference Returns With Its Fifth Edition

VIEW

7th BW Applause Experiential Marketing Summit Held in New Delhi

VIEW

Digital Excellence Takes Centre Stage at e4m DigiOne Awards 2024

VIEW

Jury Meets To Pick The Winners Of Maddies 2025

VIEW

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