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Cheers with Checks

As premium spirits gain momentum and Indian whiskies earn global acclaim, how can liquor brands....

Debolina Datta
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Why TV Won’t Surrender?

With declining DTH subscriptions, fragmented audiences & uncertainty around BARC ratings, what keeps the big....

Antora Chakraborty
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Music To Marketers’ Ears

Songs no longer just support ads, they drive campaigns, shape cultures, fuel creator economies and....

Anaum Shaikh

VIDEOS

Inside Dentsu: One Network, Many Ideas, and whether 2025 is their year at Cannes Lion?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

What caught the spotlight this week? IMPACT picks

BY Antora Chakraborty
Ads in Focus
BY Antora Chakraborty
Ads in Focus
BY Antora Chakraborty
Best Ads of September 2026
BY Antora Chakraborty
Ads in Focus
BY Antora Chakraborty

MORE FROM IMPACT VIEW MORE

Flipkart Minutes Gets a Ramsay Brothers Chudail to Haunt Your 10-Minute Wait
BY TEAM IMPACT
McDonald’s ends 32-year FIFA World Cup sponsorship; shifts focus to owned IP
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Vineet Singh appointed Chief Growth Officer at Jetpac
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Deven Deshpande takes on Lead – Sports Marketing role at PUMA India
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

NDTV’s Big Test
Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

Scale Meets Speed

FMCG brands have mass reach & distribution. On the contrary, D2C has introduced a different playbook built around speed & data. Where do the two....
BY Raaina Jain

The Man-ufactured Insecurity
BY Isha Khatu
A Whole Lotta Fan Love
BY Isha Khatu
If Print Is Dying, Why Is Education Still Buying?
BY Raaina Jain

BACKBEAT VIEW MORE

‘Music And Travel Help Me Look Beyond The Surface’

Rumjhum Gupta, Founder & CEO, EcoMedia Solutions, on how music, travel and sustainability shaped her entrepreneurial journey
BY Rumjhum Gupta

'Every guest leaves with a story and so do we'
BY Chhavi Dhawan
When An Idea Becomes A Promise
BY Parinita P Singhi
Paid, But Honest: How Creators Keep Audience Trust in a Branded World
BY Indrajit Lahiri

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

e4m Media Ace Jury Meet 2026 Celebrated A Decade Of Media Excellence

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e4m Real Time Programmatic Ads Conference Addressed Key Shifts In Digital Advertising

VIEW

e4m Real Time Programmatic Awards 2026 Celebrated Excellence In Programmatic Advertising

VIEW

BW Hotelier Indian Hospitality Summit & Awards Marked A Decade Of Growth And Evolution

VIEW

Pitch Finovate Awards 2026 Recognised Innovation In BFSI and Fintech Marketing

VIEW

Truecaller Ads Pitch BFSI Marketer Awards 2026 Celebrates BFSI Marketers

VIEW

IWMBuzz India Web Fest Season 8 Explored The Future Of Web Entertainment

VIEW

Pitch BFSI Summit 2026 Explored Trust And Innovation In Financial Marketing

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BW Sustainable World Conclave 2026 Decoded The Next Phase Of Sustainable Business

VIEW

BW Future Of Design Summit & Awards 2026 Explored What Lies Next For Design

VIEW

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