COVER STORY VIEW MORE

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AI Slop Is Coming For You

With brands actively replacing external ad agencies with autonomous AI Agents to manage end-to-end creative....

Raaina Jain
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The Desi Fizz Factor

Can India’s homegrown soft drink brands disrupt the Coca-Cola-PepsiCo duopoly as regional flavours, health and....

Anaum Shaikh
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Media Buy, DIY?

As self-serve platforms increasingly take over media buying, can scale be agencies’ trump card or....

Anaum Shaikh

VIDEOS

Inside Dentsu: One Network, Many Ideas, and whether 2025 is their year at Cannes Lion?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads In Focus

Here’s a look at campaigns turning everyday stories into memorable brand moments

BY Antora Chakraborty
Ads in Focus
BY Antora Chakraborty
Best Ads of August 2026
BY Antora Chakraborty
Ads in Focus
BY Antora Chakraborty
Ads In Focus
BY Antora Chakraborty

MORE FROM IMPACT VIEW MORE

Raymond Puts Salil Bawa in Charge of Its Investor Relations Play
BY TEAM IMPACT
Britannia and Havmor team up for limited-edition ice cream sandwich
BY TEAM IMPACT
Pankaj Tripathi Turns Up the Heat for India’s Next Football Showdown
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Axis Bank launches ‘open ki aadat pad jaayegi’ campaign for digital banking proposition
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

NDTV’s Big Test
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Get Set Goaaa!
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Your Best Coffee Ever
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13th-ANNIVERSARY-SPECIAL
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SPOTLIGHT VIEW MORE

When OOH Shows Up And Stands Out Too

As brands increasingly turn to activation-led outdoor campaigns to drive consumer participation, the approach is attracting greater investment, but do the returns justify the cost?
BY Antora Chakraborty

Brands Said Copy And Paste
BY Antora Chakraborty
Print You Can Feel
BY Isha Khatu
Time Finds Its Way Back
BY Anaum Shaikh

BACKBEAT VIEW MORE

'Every guest leaves with a story and so do we'

Chhavi Dhawan, Marketing and Communications Manager, ibis India (Accor) writes on the most real kind of brand-building in the hospitality industry—guest satisfaction
BY Chhavi Dhawan

When An Idea Becomes A Promise
BY Parinita P Singhi
Paid, But Honest: How Creators Keep Audience Trust in a Branded World
BY Indrajit Lahiri
‘Cars Are My Escape, My Reset, My Happy Place’
BY Danish Devgn

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

BW Disrupt 40 Under 40 Awards Celebrate Young Leaders Across India

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E4M D2C Summit & Awards 5.0 Brings Together India’s D2C Leaders

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Shortcut’s India Launch Brings Luxury Experience Leaders Together

VIEW

Pitch CMO Summit 2026 Bengaluru Explores Brand Love In An Age Of Disruption

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BW People Horizon 2026 Explores AI, Skills And The Future Of Work

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Indian Marketing Awards South 2026 Recognises Marketing Excellence

VIEW

BW Chief Data & AI Officers Summit Spotlights The Rise of Agentic AI

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BW Education Summit 2026 Explored The Making Of Future Education Brands

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Bobby Pawar Launches Debut Poetry Collection

VIEW

We Women Want Conclave & Shakti Awards 2026 Celebrates Changemakers

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