Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

STORIES OF THE WEEK

RS 3000 CR: GENERAL ELECTIONS 2019 ADEX OPPORTUNITY

That’s what General Elections 2019 will add to Adex, though various estimates peg the figure anywhere between Rs 2,500-4,000 crore

CMO File

NOSTALGIA: THE SECRET TO CARVAAN’S SUCCESS

Kumar Ajit, Vice-President – Sales & Marketing, Saregama India talks about the brand’s journey and the continued focus on the older generation as primary target audience

Spotlight

TATA TOPS INTERBRAND’S BEST INDIAN BRANDS 2019

Tata, Reliance and Airtel are the top three brands; Big Bazaar, DMart and Nerolac Paints debut in Interbrand’s Best Indian Brands Report 2019

Backbeat

WHY IS UNWINDING A BIG DEAL?

Indira Rangarajan, National Programming Head, Mirchi Love on the importance of relaxing to rejuvenate

Cover Story

CREATING SOCIAL IMPACT & REPUTATION

With 82% of Indian consumers choosing to stay loyal to companies that stand for a larger, shared cause, marketers and industry experts say that CSR will now play a strategic role in building reputation, trust and brand value

CMO File

HOW V-GUARD SHED THE REGIONAL IMAGE

V-Guard Industries, a company from Kerala, has succeeded in shedding the image of a regional brand. Nandagopal Nair, Vice-President & Head - Brand & Communications, V-Guard Industries Limited, tells us how the brand transformation exercise last year was another successful step towards becoming a pan-India brand