Impact is weekly print magazine publishing information on Advertising and Ad Marketing news specifically targeted towards Agency & Business Managers.

STORIES OF THE WEEK

THE WPP STRONGMAN

Mark Read, Chief Executive Officer of WPP, is bullish about India chief CVL Srinivas’ ability to build strong brands and a strong WPP, even as he talks of the value Ogilvy Global CCO Piyush Pandey adds to the company’s renewed commitment to creativity

CMO File

HOW PIDILITE MAKES UNBREAKABLE BONDS

Pidilite has won national and international acclaim for its brilliant campaigns over the years. Vivek Sharma, Chief Marketing Officer, Pidilite Industries, talks about the brand strategy that helped it form an unbreakable bond with all stakeholders

Talking Point

TAKING SUNBURN BACK TO GOA: HARINDRA SINGH

After having moved to Pune from Goa in 2016, Percept is launching Sunburn in Goa again, in a slightly different form. Harindra Singh, CMD, Percept tells us more…

Talking Point

BRANDS CAN DRIVE BUSINESS IN MANY WAYS: MISHRA

Brand consultancy firm Interbrand recently completed five years in India. Ashish Mishra, Managing Director, Interbrand India tells us about the organization’s journey so far, and the roadmap ahead

Spotlight

P&G’s ARIEL IS BACK WITH #SONSSHARETHELOAD

P&G’s detergent brand Ariel and creative partner BBDO are back with another #ShareTheLoad film, one that exhorts sons to participate in household chores. At a recent panel discussion, Josy Paul, Chairman and CCO, BBDO and Sonali Dhawan, Marketing Director, P&G India talk about the impact of the previous films, and the insight behind the latest communication