In a ₹30k cr category– still under indexing on AdEx, legacy bottled water brands are....
Pritha PahariA new generation of homegrown, digital-first challenger brands, is taking on foreign multinational giants. Do....
Ruchika JhaAccording to PMAR 2026, sports’ TV AdEx share rose from high teens to 23–25% in....
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Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads
BY Antora Chakraborty
With new sports verticals emerging across agencies, what market gaps and behavioural shifts are they responding to?
BY
Antora Chakraborty
Rubeena Singh, Managing Director, NP Digital India, writes how she restored a Goan heritage home & how a personal passion grew into a creative venture
BY
Rubeena Singh