COVER STORY VIEW MORE

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Digital Eclipsing Traditional AdEx

AdEx grows 12% to ₹155k cr in 2025 with digital at 60% share; PMAR 2026....

admin
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From Mad Men To Machine Minds

Sir Martin Sorrell, Founder & Executive Chairman, S4 Capital, on winning the ad world, AI-era....

Pritha Pahari
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Influence Under The Scanner

As influencer marketing turns ROI-driven, what really defines influence in India today: reach, relevance, trust....

Antora Chakraborty

VIDEOS

Inside Dentsu: One Network, Many Ideas, and whether 2025 is their year at Cannes Lion?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

Who won the creativity game this week? IMPACT’s curated picks

BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari
Best Ads in January 2026
BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari
Ads in Focus
BY Jennifer Thomas

MORE FROM IMPACT VIEW MORE

MS Dhoni’s partnership with Swaraj Tractors enters new strategic phase
BY TEAM IMPACT
Kangwook Lee Named Chief AI Officer at KRAFTON
BY TEAM IMPACT
IGPL Secures $100m Franchise Backing in Largest Private Investment in Indian Golf
BY TEAM IMPACT
Chirag Sangai Launches A Simple agency with Loggerheads Group
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

The Valentine’s Divide

On Valentine’s Day, as Cadbury Silk leaned into heartfelt expression and 5 Star tore down the hype, which side of the divide were you on?
BY Anaum Shaikh

Omnicom’s Aditya Kanthy: Consolidation Won’t Delay OAI’s Growth Story by Two Years
BY NEETA NAIR
Comedians On Creative Duty
BY Yash Bhatia
Tale Of Two Diamonds
BY Antora Chakraborty

BACKBEAT VIEW MORE

Lessons From the Playground: How My Lil One Changed My Leadership Style

Harikrishnan Pillai of TheSmallBigIdea, reflects on parenting reshaping his leadership style through sensitivity & more intentional problem-solving
BY Harikrishnan Pillai

‘Silence’ is often the Answer
BY Abhay Singal
That Week that nearly Broke Me
BY Prateek N Kumar
‘Meditation - The Magic It Holds’
BY Manish Kumar

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

e4m Brings Together Top Marketers For 9th India Brand Conclave

VIEW

Effie India’s 25th Edition Celebrates The Year’s Most Effective Campaigns

VIEW

Celebrating The Marketing Maestro, Sir Martin Sorrell

VIEW

Exchange4media Unveils The 12th Edition of Indian Marketing Awards 2025

VIEW

Launch of the dentsu e4m Digital Advertising Report 2026

VIEW

BW Healthcare & Pharma Summit Spotlights India’s Future-Ready Leadership

VIEW

Vikatan Marks 100 Years With Naanayam Vikatan Business Star Awards 2025

VIEW

2nd Realty+ India Brand Leadership Conclave & Awards 2026

VIEW

Jury Meets To Deliberate On The Year’s Best Marketing Entries For Ima 2025

VIEW

Where Innovation Met Intent: Inside Bw Disrupt Social Impact 2025

VIEW

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