Is the Ching’s Secret ad a bold brand masterstroke or pure PR overkill, heavily dependent....
Anushka SenguptaFarewell to the legend who found stories in every brand — from Asian Paints to....
TEAM IMPACTCan memes and small-budget reaction ads by brands beat multi crore ad campaigns. Will legacy....
Pritha Pahari
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Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads
BY Anushka Sengupta
When Wellbi refused Myntra’s deep discounts, founder Rishabh Harish called out the platform on X, sparking debate on brand value and autonomy
BY
Yash Bhatia
Abhay Singal, Co-founder of InMobi & CEO of InMobi Advertising, shares how embracing uncertainty and discomfort fuels creativity, growth & innovation
BY
Abhay Singal