COVER STORY VIEW MORE

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The Turning Point

They’ve lifted the Cup and the country’s hopes- can India’s women cricketers now lift their....

Yash Bhatia Ruchika Jha
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Stir-Fried PR

Is the Ching’s Secret ad a bold brand masterstroke or pure PR overkill, heavily dependent....

Anushka Sengupta
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Kuch Khaas Tha

Farewell to the legend who found stories in every brand — from Asian Paints to....

TEAM IMPACT

VIDEOS

Will Omnicom-IPG Merger Shake or Shape the Industry?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Best Ads of Oct 2025

From homecomings to humour and high performance, October’s standout campaigns turned moments into powerful stories. Here’s IMPACT’s top five for you

BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta
Ads in Focus
BY Antora Chakraborty

MORE FROM IMPACT VIEW MORE

Little’s launches 1001-song Children’s Day album for kids
BY TEAM IMPACT
Arpan Launches Child Safety Week 2025 with Vidya Balan
BY TEAM IMPACT
Parle 20-20 Cookies Partners with ChildSafe Foundation for Children’s Day Activities
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Duolingo English Test launches 360° campaign spotlighting student journeys across India
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IMPACT SPECIAL ISSUES

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13th-ANNIVERSARY-SPECIAL
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SPOTLIGHT VIEW MORE

The Price of Reach

When Wellbi refused Myntra’s deep discounts, founder Rishabh Harish called out the platform on X, sparking debate on brand value and autonomy
BY Yash Bhatia

‘We wanted to shift the spotlight to the true currency of this industry - Talent’
BY Yash Bhatia
Brands Sell Swadeshi Swag
BY Antora Chakraborty
‘Our focus is firmly on value over volume’
BY Yash Bhatia

BACKBEAT VIEW MORE

‘Silence’ is often the Answer

Abhay Singal, Co-founder of InMobi & CEO of InMobi Advertising, shares how embracing uncertainty and discomfort fuels creativity, growth & innovation
BY Abhay Singal

That Week that nearly Broke Me
BY Prateek N Kumar
‘Meditation - The Magic It Holds’
BY Manish Kumar
Improv And Creativity: Lessons from the Unscripted Stage
BY Apoorva Deep

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

Right Shift Lead Fit Summit & Fittest 40 Above 40 Inspire Leadership Through Wellness

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Shaping The Future Of HR: BW People GCC Talent World 2025

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BW Hosts Privacy World Curtain Raiser In Mumbai

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BW Education’s Top Education Brands Summit & Awards 2025 Celebrated Innovation in Learning

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BW Education Lighthouse Awards 2025 Felicitated Visionaries Shaping Learning

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Visionaries in Data & AI Honoured at BW Chief Data & AI Officers Summit & Awards 2025

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Markand Adhikari Hosts a Festive Diwali Dinner Celebration

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Industry Raises A Toast To Respected Adman Amit Akali

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The Maverick Awards 3.0: Raising The Bar For Independent Media Excellence

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iDAC By e4m Unites Independent Agency Leaders To Shape Creative Growth

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