COVER STORY VIEW MORE

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Chasing Koreanisation

Is the K-wave just a passing trend in India, or is it transforming the way....

Jennifer Thomas
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Health InfluenceRx

A post a day to keep the illness away? Atleast that is what Health &....

Anushka Sengupta
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Aamir Khan: In the creative field you have to follow Saraswati. Lakshmi follows

In conversation with IMPACT, Aamir Khan discusses ‘Sitaare Zameen Par’, turning down ₹125 cr, and....

Kanchan Srivastava

VIDEOS

Will Omnicom-IPG Merger Shake or Shape the Industry?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads In Focus

Which are the ads that hit the bull’s eye on creativity? Here's IMPACT’s pick for the week

BY Anushka Sengupta
Hall of Fame: Best Ads of June 2025
BY Anushka Sengupta
Ads In Focus
BY Anushka Sengupta
ADS IN FOCUS
BY Anushka Sengupta
Ads In Focus
BY Anushka Sengupta

MORE FROM IMPACT VIEW MORE

WPP Media showcases Indriya’s 'Aasmaniyat' Collection Through A Cinematic Innovation
BY TEAM IMPACT
Tyaani Jewellery Collaborates with Kalki Koechlin for ‘Forces of Tyaani’ Campaign
BY TEAM IMPACT
MediBuddy Strengthens Tier-2 Presence with New Office in Indore
BY TEAM IMPACT
CTV ads lift Gen Z purchase intent by 8.5%, Samsung-Kantar study shows
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
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REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

Shubman Gill’s Branded Faux Pas

Shubman Gill’s Nike vest sparks a debate on brand loyalty—was it a bold move? Experts weigh in on what brands should do next
BY Yash Bhatia

Skin In The Game
BY Anjana Naskar
FOOD ON THE GO
BY Pritha Pahari
Topical Titans of Marketing World
BY Anushka Sengupta

BACKBEAT VIEW MORE

‘Meditation - The Magic It Holds’

Manish Kumar, Founder, Videos4Businesses, speaks about his experience at an eye-opening meditation retreat at Florida and how it changed his life
BY Manish Kumar

Improv And Creativity: Lessons from the Unscripted Stage
BY Apoorva Deep
Reverse Sweep or Straight Drive? It’s all about Self-Belief and Conviction
BY Amit Relan
The Key Expectations from Budget 2025 by the Real Estate Sector
BY ANKIT LODHA

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

Indian Digital Marketing Awards 2025 Jury Meets to Choose the Best in Digital Campaigns

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BW Festival of FinTech 2025 Celebrates Innovation & Excellence with Fintech Awards

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BW People Hosts HR Horizon Summit & Awards Honouring Top HR Leaders and Innovators

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IWMBuzz Digital Awards Celebrates 7th Edition

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BW CFO World Finance Leadership Summit and Awards

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BW Momentum Conference & Merit Awards 2025

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BW Education Hosts 5th Engineering Conclave in Delhi

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e4m Connected TV Conference 2025: Streaming into the Future

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e4m Play Awards 2025 Celebrates Streaming Excellence in Mumbai

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Ambi Parameswaran Launches His Latest Book — Marketing Mixology, In Mumbai

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