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Modern CMO’s Split Personality?

While marketing has undergone a dramatic change in the past decade, the CMO is now....

Antora Chakraborty
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AI Slop Is Coming For You

With brands actively replacing external ad agencies with autonomous AI Agents to manage end-to-end creative....

Raaina Jain
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The Desi Fizz Factor

Can India’s homegrown soft drink brands disrupt the Coca-Cola-PepsiCo duopoly as regional flavours, health and....

Anaum Shaikh

VIDEOS

Inside Dentsu: One Network, Many Ideas, and whether 2025 is their year at Cannes Lion?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

Four campaigns from the week putting a fresh spin on familiar insights

BY Antora Chakraborty
Ads In Focus
BY Antora Chakraborty
Ads in Focus
BY Antora Chakraborty
Best Ads of August 2026
BY Antora Chakraborty
Ads in Focus
BY Antora Chakraborty

MORE FROM IMPACT VIEW MORE

Piyush Mishra’s ‘Maine Pyar Kiya’ Regret Powers Flipkart’s iPhone Push
BY TEAM IMPACT
Aspect Sports Puts Aman Sehrawat in the Spotlight as Its First Brand Ambassador
BY TEAM IMPACT
Mithun K. Chittilappilly Takes the Chair at V-Guard as the Company Eyes 50
BY TEAM IMPACT
Doraemon Takes Its Deep-Sea Adventure Beyond the Big Screen
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

NDTV’s Big Test
Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

When OOH Shows Up And Stands Out Too

As brands increasingly turn to activation-led outdoor campaigns to drive consumer participation, the approach is attracting greater investment, but do the returns justify the cost?
BY Antora Chakraborty

Brands Said Copy And Paste
BY Antora Chakraborty
Print You Can Feel
BY Isha Khatu
Time Finds Its Way Back
BY Anaum Shaikh

BACKBEAT VIEW MORE

'Every guest leaves with a story and so do we'

Chhavi Dhawan, Marketing and Communications Manager, ibis India (Accor) writes on the most real kind of brand-building in the hospitality industry—guest satisfaction
BY Chhavi Dhawan

When An Idea Becomes A Promise
BY Parinita P Singhi
Paid, But Honest: How Creators Keep Audience Trust in a Branded World
BY Indrajit Lahiri
‘Cars Are My Escape, My Reset, My Happy Place’
BY Danish Devgn

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

Pitch BFSI Summit 2026 Explored Trust And Innovation In Financial Marketing

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BW Sustainable World Conclave 2026 Decoded The Next Phase Of Sustainable Business

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BW Future Of Design Summit & Awards 2026 Explored What Lies Next For Design

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Industry Leaders Gather For Festivities At The Mehrotras’

VIEW

BW Disrupt 40 Under 40 Awards Celebrate Young Leaders Across India

VIEW

E4M D2C Summit & Awards 5.0 Brings Together India’s D2C Leaders

VIEW

Shortcut’s India Launch Brings Luxury Experience Leaders Together

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Pitch CMO Summit 2026 Bengaluru Explores Brand Love In An Age Of Disruption

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BW People Horizon 2026 Explores AI, Skills And The Future Of Work

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Indian Marketing Awards South 2026 Recognises Marketing Excellence

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