COVER STORY VIEW MORE

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Not Watered Down Anymore

In a ₹30k cr category– still under indexing on AdEx, legacy bottled water brands are....

Pritha Pahari
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The Challengers

A new generation of homegrown, digital-first challenger brands, is taking on foreign multinational giants. Do....

Ruchika Jha
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The Sports Edition

According to PMAR 2026, sports’ TV AdEx share rose from high teens to 23–25% in....

TEAM IMPACT

VIDEOS

Inside Dentsu: One Network, Many Ideas, and whether 2025 is their year at Cannes Lion?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads

BY Antora Chakraborty
Best Ads of February 2026
BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari
Ads in Focus
BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari

MORE FROM IMPACT VIEW MORE

DrinkPrime raises $2.2M to expand IoT-led water purifier network
BY TEAM IMPACT
Rapoo renews Mumbai Indians partnership as official accessories partner
BY TEAM IMPACT
Bark Out Loud launches ‘#ThriveSharedJourney’ campaign with Huma Qureshi
BY TEAM IMPACT
Bajaj Electricals acquires Morphy Richards brand rights in India, South Asia
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

Sports Goes Vertical

With new sports verticals emerging across agencies, what market gaps and behavioural shifts are they responding to?
BY Antora Chakraborty

When Marketing Learns To Whisper
BY Pritha Pahari
Beyond Cricket
BY Pritha Pahari
The Valentine’s Divide
BY Anaum Shaikh

BACKBEAT VIEW MORE

Building Beyond The Boardroom

Rubeena Singh, Managing Director, NP Digital India, writes how she restored a Goan heritage home & how a personal passion grew into a creative venture
BY Rubeena Singh

Lessons From the Playground: How My Lil One Changed My Leadership Style
BY Harikrishnan Pillai
‘Silence’ is often the Answer
BY Abhay Singal
That Week that nearly Broke Me
BY Prateek N Kumar

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

PITCH CMO Summit Explores Marketing’s Human Edge In Ai Era

VIEW

Laqshya Pitch Best CMO Awards 2026 Recognised Excellence In Marketing Leadership

VIEW

e4m Automotive Marketing Summit 2.0 Decoded the Future of Auto Marketing

VIEW

e4m Automotive Marketing Awards 2026 Celebrate Innovation in Auto Marketing

VIEW

BW Education Engineering Excellence Conclave 2026 Delves into the Future of Engineering

VIEW

A Full House for PMAR 2026: The Industry Gathers For The Launch

VIEW

BW People Hosts Festival of L&D and Honours Excellence in Organisational Learning

VIEW

BW Marketing World’s Next Gen Digicontent Conference & Awards 2026 Wraps Up With Bold Ideas

VIEW

e4m Brings Together Top Marketers For 9th India Brand Conclave

VIEW

Effie India’s 25th Edition Celebrates The Year’s Most Effective Campaigns

VIEW

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