COVER STORY VIEW MORE

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The Challengers

A new generation of homegrown, digital-first challenger brands, is taking on foreign multinational giants. Do....

Ruchika Jha
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The Sports Edition

According to PMAR 2026, sports’ TV AdEx share rose from high teens to 23–25% in....

TEAM IMPACT
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Digital Eclipsing Traditional AdEx

AdEx grows 12% to ₹155k cr in 2025 with digital at 60% share; PMAR 2026....

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VIDEOS

Inside Dentsu: One Network, Many Ideas, and whether 2025 is their year at Cannes Lion?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Best Ads of February 2026

February 2026 was an amalgamation of emotion & pop-culture vibe, with brands experimenting with playful narratives that shaped audience conversations

BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari
Ads in Focus
BY Antora Chakraborty
Ads in Focus
BY Pritha Pahari
Best Ads in January 2026
BY Antora Chakraborty

MORE FROM IMPACT VIEW MORE

Bioderma partners with Sonakshi Sinha for campaign advocating clinically proven skincare
BY TEAM IMPACT
Former Ola executive Ashish Bajaj launches fresh staples startup 10on10 Foods
BY TEAM IMPACT
Black Dog unveils refreshed packaging with ‘Savour the Sip’ brand expression
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Sunfeast Marie Light launches #MarieLightMode campaign to help couples reconnect
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IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
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Get Set Goaaa!
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Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

When Marketing Learns To Whisper

As consumers grow ad-blind, brands are turning to invisible marketing, embedding themselves into behaviour through product design, utility & context
BY Pritha Pahari

Beyond Cricket
BY Pritha Pahari
The Valentine’s Divide
BY Anaum Shaikh
Omnicom’s Aditya Kanthy: Consolidation Won’t Delay OAI’s Growth Story by Two Years
BY NEETA NAIR

BACKBEAT VIEW MORE

Building Beyond The Boardroom

Rubeena Singh, Managing Director, NP Digital India, writes how she restored a Goan heritage home & how a personal passion grew into a creative venture
BY Rubeena Singh

Lessons From the Playground: How My Lil One Changed My Leadership Style
BY Harikrishnan Pillai
‘Silence’ is often the Answer
BY Abhay Singal
That Week that nearly Broke Me
BY Prateek N Kumar

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

e4m Automotive Marketing Summit 2.0 Decoded the Future of Auto Marketing

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e4m Automotive Marketing Awards 2026 Celebrate Innovation in Auto Marketing

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BW Education Engineering Excellence Conclave 2026 Delves into the Future of Engineering

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A Full House for PMAR 2026: The Industry Gathers For The Launch

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BW People Hosts Festival of L&D and Honours Excellence in Organisational Learning

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BW Marketing World’s Next Gen Digicontent Conference & Awards 2026 Wraps Up With Bold Ideas

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e4m Brings Together Top Marketers For 9th India Brand Conclave

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Effie India’s 25th Edition Celebrates The Year’s Most Effective Campaigns

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Celebrating The Marketing Maestro, Sir Martin Sorrell

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Exchange4media Unveils The 12th Edition of Indian Marketing Awards 2025

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