COVER STORY VIEW MORE

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Stir-Fried PR

Is the Ching’s Secret ad a bold brand masterstroke or pure PR overkill, heavily dependent....

Anushka Sengupta
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Kuch Khaas Tha

Farewell to the legend who found stories in every brand — from Asian Paints to....

TEAM IMPACT
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Less Vs. Luxe

Can memes and small-budget reaction ads by brands beat multi crore ad campaigns. Will legacy....

Pritha Pahari

VIDEOS

Will Omnicom-IPG Merger Shake or Shape the Industry?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads

BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta
Ads in Focus
BY Anushka Sengupta
Ads in Focus
BY Antora Chakraborty
Ads in Focus
BY Anushka Sengupta

MORE FROM IMPACT VIEW MORE

Metro Brands ropes in Ariff Bham as AVP - Business Head, Sports Division
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Prashant Iyer Moves On from Netflix After an 8-Year Journey
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Surya Roshni names Parul Phadke Head of Marketing & Advertising for Lighting, Durables
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Boost Partners with Chennai Esports Global Championship to Support Gamer Endurance
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IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
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REDISCOVERING ONESELF
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BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

The Price of Reach

When Wellbi refused Myntra’s deep discounts, founder Rishabh Harish called out the platform on X, sparking debate on brand value and autonomy
BY Yash Bhatia

‘We wanted to shift the spotlight to the true currency of this industry - Talent’
BY Yash Bhatia
Brands Sell Swadeshi Swag
BY Antora Chakraborty
‘Our focus is firmly on value over volume’
BY Yash Bhatia

BACKBEAT VIEW MORE

‘Silence’ is often the Answer

Abhay Singal, Co-founder of InMobi & CEO of InMobi Advertising, shares how embracing uncertainty and discomfort fuels creativity, growth & innovation
BY Abhay Singal

That Week that nearly Broke Me
BY Prateek N Kumar
‘Meditation - The Magic It Holds’
BY Manish Kumar
Improv And Creativity: Lessons from the Unscripted Stage
BY Apoorva Deep

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

BW Education’s Top Education Brands Summit & Awards 2025 Celebrated Innovation in Learning

VIEW

BW Education Lighthouse Awards 2025 Felicitated Visionaries Shaping Learning

VIEW

Visionaries in Data & AI Honoured at BW Chief Data & AI Officers Summit & Awards 2025

VIEW

Markand Adhikari Hosts a Festive Diwali Dinner Celebration

VIEW

Industry Raises A Toast To Respected Adman Amit Akali

VIEW

The Maverick Awards 3.0: Raising The Bar For Independent Media Excellence

VIEW

iDAC By e4m Unites Independent Agency Leaders To Shape Creative Growth

VIEW

BW Security World Conclave & Awards 2025 Honour The Best In Security Leadership

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Jury Convenes for the 9th e4m Media ACE Awards

VIEW

India’s Future Advertising Talent Takes Center Stage at Portfolio Night 2025

VIEW

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