COVER STORY VIEW MORE

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The Desi Fizz Factor

Can India’s homegrown soft drink brands disrupt the Coca-Cola-PepsiCo duopoly as regional flavours, health and....

Anaum Shaikh
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Media Buy, DIY?

As self-serve platforms increasingly take over media buying, can scale be agencies’ trump card or....

Anaum Shaikh
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FMCG Brakes Before Accelerating?

FMCG’s CEO chairs are changing hands, but bigger shift is in what boards now expect.....

Antora Chakraborty

VIDEOS

Inside Dentsu: One Network, Many Ideas, and whether 2025 is their year at Cannes Lion?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

Highlighting some of the memorable campaigns from the week gone by

BY Antora Chakraborty
Best Ads of August 2026
BY Antora Chakraborty
Ads in Focus
BY Antora Chakraborty
Ads In Focus
BY Antora Chakraborty
Ads in Focus
BY Antora Chakraborty

MORE FROM IMPACT VIEW MORE

Colloquial’s new Porter campaign takes aim at ‘jugaad’ in everyday logistics
BY TEAM IMPACT
Bajaj Auto marks 25 years of Pulsar with sequel to iconic launch film
BY TEAM IMPACT
Welspun Living takes QuikDry Towels outdoors this monsoon
BY TEAM IMPACT
Philips unveils ‘Airfryer Matlab Philips’ campaign featuring Sushmita Sen
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

NDTV’s Big Test
Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
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GOAing towards tech-lead creativity
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BACK WITH A BANG!
Your Best Coffee Ever
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13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

Brands Said Copy And Paste

A common message lets brands scale influencer campaigns, but when scripts look identical, can audience’s trust survive the copy-paste format?
BY Antora Chakraborty

Print You Can Feel
BY Isha Khatu
Time Finds Its Way Back
BY Anaum Shaikh
Freedom From Ageism
BY Anaum Shaikh

BACKBEAT VIEW MORE

'Every guest leaves with a story and so do we'

Chhavi Dhawan, Marketing and Communications Manager, ibis India (Accor) writes on the most real kind of brand-building in the hospitality industry—guest satisfaction
BY Chhavi Dhawan

When An Idea Becomes A Promise
BY Parinita P Singhi
Paid, But Honest: How Creators Keep Audience Trust in a Branded World
BY Indrajit Lahiri
‘Cars Are My Escape, My Reset, My Happy Place’
BY Danish Devgn

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

Pitch CMO Summit 2026 Bengaluru Explores Brand Love In An Age Of Disruption

VIEW

BW People Horizon 2026 Explores AI, Skills And The Future Of Work

VIEW

Indian Marketing Awards South 2026 Recognises Marketing Excellence

VIEW

BW Chief Data & AI Officers Summit Spotlights The Rise of Agentic AI

VIEW

BW Education Summit 2026 Explored The Making Of Future Education Brands

VIEW

Bobby Pawar Launches Debut Poetry Collection

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We Women Want Conclave & Shakti Awards 2026 Celebrates Changemakers

VIEW

Essel Group At 100: Zee Tamizh Celebrates A Century Of Stories And Legacy

VIEW

Zee Keralam Marks Essel Group’s 100-Year Legacy With A Grand Celebration

VIEW

ShareChat & Moj Culture Intelligence Summit Explores Culture-Led Branding

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