COVER STORY VIEW MORE

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Summer AdEx Sweating?

Experts predict a YoY growth of 15% in summer AdEx with IPL push and an....

Antora Chakraborty Anaum Shaikh
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Dhurandhars of the Big Screen

Do films like Dhurandhar 2, Mardaani 3 and Saiyaara need social media hype and over-the-top....

Aryan Khanna Anushka Sengupta
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Sports Economy: A High Scorer

India’s sports industry crosses $2B, powered by media spends & IPL economics; cricket still commands....

TEAM IMPACT

VIDEOS

Inside Dentsu: One Network, Many Ideas, and whether 2025 is their year at Cannes Lion?

CANNES LIONS 2025 VIEW MORE

Cannes Lions 2025: Where Creativity, Technology & Ambition Converge
BY TEAM IMPACT
What Cannes Lions 2025 Reveals About the Future of Advertising
BY SHUBHRANSHU SINGH
'Cannes has a cinematic magic to it'
BY Anirudh Singla
Rooftops, Ideas, & Full Hearts: Reflections from Cannes Lions
BY SHRENIK GANDHI

INTERVIEWVIEW MORE

CREATIVE ZONE VIEW MORE

Ads in Focus

Which campaigns stole the spotlight this week? Here’s IMPACT’s top picks for the week

BY TEAM IMPACT
Ads in Focus
BY Antora Chakraborty
Ads in Focus
BY Antora Chakraborty
Ads in Focus
BY Antora Chakraborty
Best Ads of February 2026
BY Antora Chakraborty

MORE FROM IMPACT VIEW MORE

Axis Bank partners with FHRAI to strengthen banking support for India’s hospitality sector
BY TEAM IMPACT
dentsu appoints Paroma Dayal as VP – Sports, Gaming, eSports & Live Experiences
BY TEAM IMPACT
Limca appoints Ananya Panday in dual role as brand ambassador and social media lead
BY TEAM IMPACT
Bayer Sets Guinness World Record For Mobilising 700 Doctors Nationwide
BY TEAM IMPACT

IMPACT SPECIAL ISSUES

Suniel shetty takes the Spotlight
Miked Up for Goafest
Get Set Goaaa!
Anupriya Acharya Tops the IMPACT 50 Most Influenti
Advertising Turbocharged
A Toast to creativity
GOAing towards tech-lead creativity
REDISCOVERING ONESELF
50 MOST INFLUENTIAL WOMEN LIST 2022
BACK WITH A BANG!
Your Best Coffee Ever
PR Commune Magazine June-July 2022
13th-ANNIVERSARY-SPECIAL
PR Commune Magazine April 2022

SPOTLIGHT VIEW MORE

OBESITY ADS RESET

CDSCO tightens rules on obesity drug communication, limiting promotion and claims. As GLP-1 drugs gain traction, experts assess the impact on ads, influencers, and brand....
BY Antora Chakraborty

The Great Indian ‘Healthy Snack’ Wave
BY Anaum Shaikh
Sports Goes Vertical
BY Antora Chakraborty
When Marketing Learns To Whisper
BY Pritha Pahari

BACKBEAT VIEW MORE

Building Beyond The Boardroom

Rubeena Singh, Managing Director, NP Digital India, writes how she restored a Goan heritage home & how a personal passion grew into a creative venture
BY Rubeena Singh

Lessons From the Playground: How My Lil One Changed My Leadership Style
BY Harikrishnan Pillai
‘Silence’ is often the Answer
BY Abhay Singal
That Week that nearly Broke Me
BY Prateek N Kumar

CMO FILE VIEW MORE

RAISING THE BAR
BY Anupama Sajeet
‘COST IS NOT A PRIMARY FACTOR IN BUYING VEHICLES’
BY PRANAB JYOTI BHUYAN
Cooking Made Easy
BY PRANAB JYOTI BHUYAN
HOW CASTROL IS GEARING UP FOR THE NEW AGE CONSUMER
BY Anjana Naskar

HAPPENINGSVIEW MORE

Amazon Ads Debuts Connected Worlds to Showcase Full funnel Advertising Vision in India

VIEW

BW Masterpiece Awards Celebrate India’s Next Wave of Contemporary Art Talent

VIEW

BW India Smart University Conclave and Awards Highlights Evolving Landscape of Indian Higher Education

VIEW

3rd Facility Management Conference & Excellence Awards 2026

VIEW

BW Sustainable World Conclave & IMSC Awards 2026 Champion India’s Sustainable Future

VIEW

Sportstar Aces Awards 2026 Celebrates The Spirit of Indian Sport

VIEW

PITCH CMO Summit Explores Marketing’s Human Edge In Ai Era

VIEW

Laqshya Pitch Best CMO Awards 2026 Recognised Excellence In Marketing Leadership

VIEW

e4m Automotive Marketing Summit 2.0 Decoded the Future of Auto Marketing

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e4m Automotive Marketing Awards 2026 Celebrate Innovation in Auto Marketing

VIEW

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