RAD ADS OF THE WEEK
AGENCY “The idea was born out of a human insight/truth - people who don’t have seemingly perfect teeth, tend to be introverts with minimal participation in conversations as they feel embarrassed. We decided to celebrate this problem in a cheeky memorable way, just the way young folks like it.” CLIENT “Explaining the need and benefits of a new product in a new category is a challenging job. The W+K team understood the product, and consumer needs and developed a great campaign”. AGENCY “Flandy isn’t just a drink, it is a disruptive flavour innovation in the Brandy category. We envisioned more than a conventional campaign; we conceived a movement that celebrates life, friendships, and the vibrant spirit of now.” CLIENT “We are delighted to launch our latest brand proposition, ‘Welcome the Now,’ featuring an energetic music anthem that creates a captivating experience through a powerful music video. This reinforces Mansion House Flandy’s commitment to living in the present moment.” AGENCY “In keeping with the spirit of Mohey, we have yet again celebrated the modern bride via our latest campaign film. The film delivers the sentimental value that a bridal lehenga holds. Kiara looks stunning in this intricately designed lehenga by Mohey.” CLIENT “Our association with Kiara Advani continues as we bring our latest wedding campaign to you. Kiara unveils the ultimate #DulhanWaliFeeling lehenga to our audience that embodies the spirit of a bride and exudes the charm that a bridal lehenga holds in every woman’s life.” AGENCY “We explored driving the point of unlimited choices by showing what happens when we don’t have a choice in life. Therefore, we cast the celebrities most known for something, tired of only being seen in those specific roles and wishing for more choices.” CLIENT “With PayZapp, we have revamped the payment experience for all consumers extensively, making the journey smoother and easier - be it via UPI, cards or PayZapp wallet. It is not just a payment app, it is a lifestyle enabler.”
Chief Creative Officer, Wieden + Kennedy
Chairman and CEO, Clove Dental
CEO, StoryBoats
Chief Marketing Officer, Tilaknagar Industries
Founder & Director, Shreyansh Innovations
Chief Revenue Officer, Vedant Fashions Limited
CCO and co-founder, Wondrlab India
Group Head, Chief Marketing Officer and Head – Direct to Consumer Business, HDFC Bank