Countdown begins for exchange4media Conclave

BY IMPACT Staff

Global thought leaders including Tim Andree of Dentsu Aegis Network and Dominic Proctor of GroupM set to redefine collaboration of the big idea and technology at 2014 edition of the Conclave in Mumbai on September 30

By Team Impact

The stage is set for the exchange4media Conclave to redefine the future of marketing. The 2014 edition of the Conclave focuses on ‘Marketing: The Future is Technology,’ a theme that addresses the growing need for technological integrations in traditional work environments. Befitting the theme, exchange4media has brought together the most respected minds of media and marketing from across the globe.

The stellar line-up of speakers includes Tim Andree, Executive Chairman, Dentsu Aegis Network & Executive Vice President, Member of The Board, Dentsu Inc, who will be the Keynote Speaker this year; Dominic Proctor, President GroupM Global, Geetu Verma, Executive Director, Foods & Refreshment, Hindustan Unilever, John Sheehy, President, Global Operations, Starcom Mediavest, Michael Wall, Global CEO, Lowe & Partners, Mike Cooper, Worldwide CEO, PHD, Vikram Sakhuja, Global CEO, Maxus and Vishnu Mohan, CEO, APAC Havas Media.

Tim Andree will deliver the keynote speech and address the Conclave theme ‘Marketing: The Future is Technology’, while touching upon the issues of challenges in the collaboration of the big idea and technology, creative people being open to data integration, the way forward for a traditional agency to truly evolve and provide an integrated offering, especially in the context of Indian markets.

Dominic Proctor will engage in a fireside chat on striking the right balance between technology and creativity in an ever-challenging landscape of advertising and marketing.

Today’s complex, data-driven world of marketing throws up multiple challenges to marketers. Only a handful of brands have been able to stay relevant with the changing times and have commanded brand loyalty. To address the growing challenges of new age marketing, Geetu Verma will speak about ‘Marketing in the new world’, in a session chaired by Sam Balsara, Chairman and MD, Madison World.

Michael Wall will present an interesting session titled, ‘Hello creativity, meet technology’ which will be chaired by Rohit Ohri, Rohit Ohri, Chairman, Dentsu India & CEO, Dentsu Asia Pacific South. The session will explore the multiple ways in which creative people can leverage technology for better output and effectiveness.

John Sheehy will talk about ‘Staying Ahead of #WhatsNext in Media’. Sheehy is of the opinion that in view of the disruptive change caused by technology, media agencies today have two options – fight or flight. He will discuss how agencies must fight this disruption by embracing and connecting new dots like programmatic, data & analytics, search and content. During his presentation, Sheehy will give examples of how this is taking shape at SMG, and where he believes the future lies. His session will be chaired by Rajiv Dhingra, CEO, WATConsult.

Mike Cooper will talk about the engagement economy, which is driven by “gamification” – the implementation of highly engaging game mechanics, loyalty programmes and behavioural economics to drive user engagement, in a session chaired by Ravi Rao, Leader, South Asia at Mindshare. The session explores game theory and how it’s being applied for innovation in business and marketing today and Cooper will tell the story of applying the principles of game-playing to its business and utilizing the very latest technology, to deliver results for clients and agencies alike. 

Vikram Sakhuja, Global CEO, Maxus will talk about ‘Only digital matters! Or doesn’t it?’ along with Anil Jayaraj, CMO, Pidilite Industries , Karthi Marshan, Head, Marketing, Kotak Mahindra Group, and Sagnik Ghosh, VP & Head, Marketing, Axis Bank. This session will deliberate upon the upside and the downside of going digital in today’s world. Sakhuja will make the case for going digital, while Marshan, Jayaraj and Ghosh will counter him with compelling arguments on the flipside and explore while it is great and fashionable to say that brands need to spend more monies on digital, in India what is the ground reality? Is it really traditional media like Television ruling the roost, and how effective has Digital really been in terms of ROI and impact?

Vishnu Mohan will speak about ‘Marketing: As good as it gets – Tryst with technology’. While consumption is key to a brand’s survival, be it product, value or service, technology has dramatically changed patterns of consumption. The change in the last five years has equalled the change in the last five decades. Mohan will talk about how this change has occurred, in terms of how an idea used to be the end result of thinking, now it all begins with an idea in a technology-driven marketing age. The idea today builds towards an ever-changing product, addressing customer needs in real time.

The exchange4media Conclave will be held at the Trident, BKC, Mumbai on September 30.

Tags : Spotlight