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Talking Point
Sports’ New Playing Field
BY Raaina Jain

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AB InBev raises a global toast to beer with new 'Cheers to Beer' campaign
BY TEAM IMPACT

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AB InBev India elevates Bratin Roy to Vice President, Corporate Affairs
BY TEAM IMPACT

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NBA, Budweiser to host BUDX NBA House in Delhi during 2026 playoffs
BY TEAM IMPACT

IMPACT Stories
Cricket’s Concert Crossover
BY Jennifer Thomas

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Jonty Rhodes joins Budweiser 0.0 as ICC Men’s T20 World Cup Trophy visits Lollapalooza
BY TEAM IMPACT

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Budweiser 0.0 launches ICC Men’s T20 World Cup 2026 campaign ‘In the Hands of Fans’
BY TEAM IMPACT

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AB InBev partners with ICC as Official Beer Partner starting 2026
BY TEAM IMPACT

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Budweiser 0.0 Unveils First-Ever Festive Campaign in India, ‘Made for Celebrations’
BY TEAM IMPACT

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L’Oréal Appoints New Chairman and Country Manager for India
BY TEAM IMPACT

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Mount Everest Breweries appoints Vinod Babu G as Chief Executive Officer
BY TEAM IMPACT

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Budweiser Launches ‘Celebration in the Making’ Campaign for FIFA Club World Cup 2025
BY TEAM IMPACT

Talking Point
KEEPING CONSUMER SPIRITS HIGH IN TOUGH TIMES
BY Mitaksh Jain

CMO Interview
BUDWEISER 0.0: BONDING FROM A DISTANCE
BY Eularie Saldanha

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Ads In Focus

Here’s a look at campaigns turning everyday stories into memorable brand moments


Making Tyres Matter: CEAT CMO Lakshmi Narayanan B


When OOH Shows Up And Stands Out Too


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