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Cover Story
AI Slop Is Coming For You
BY Raaina Jain

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Anil Chakravarthy to take over as Adobe CEO from December 1
BY TEAM IMPACT

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Adobe Adds Indian AI Startup Rilo to Its Toolkit Less Than a Year After Its Launch
BY TEAM IMPACT

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Adobe and Disney Imagineering Partner to Advance AI-Powered Theme Park Design
BY TEAM IMPACT

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Adobe launches CX Enterprise Coworker for AI-powered customer experience orchestration
BY TEAM IMPACT

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Prativa Mohapatra moves on from Adobe India
BY TEAM IMPACT

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Adobe Express, Airtel unveil ‘Jhatphat Fatafat’ campaign with Sunil Grover, other creators
BY TEAM IMPACT

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Adobe names Manoj Nagpal as VP, Global Delivery Center and Shared Services in India
BY TEAM IMPACT

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Adobe completes Semrush acquisition
BY TEAM IMPACT

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Adobe broadens AI partner network to scale customer experience workflows
BY TEAM IMPACT

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Adobe Adds Brand Intelligence to GenStudio
BY TEAM IMPACT

Cover Story
Agents of the AI Era
BY Ruchika Jha

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Adobe appoints Shamik Basu as VP, Creative Products Group in India
BY TEAM IMPACT

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Shantanu Narayen to step down as Adobe CEO after 18 Years
BY TEAM IMPACT

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WPP and Adobe Expand Global Alliance to Launch AI-Driven Marketing Solutions
BY TEAM IMPACT

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Adobe report finds 97% of Indian creators say generative AI boosts creator economy
BY TEAM IMPACT

IMPACT Stories
Creativity, Marketing, And Ai: Redefining The Future Of Customer Experience
BY Vyshak Venugopalan

IMPACT Stories
Creativity, Marketing, and AI: Redefining the Future of Customer Experience
BY Vyshak Venugopalan

Talking Point
Influencers on a payroll
BY Yash Bhatia

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AI In Action: Adobe And e4m Bring The Future Of Performance Marketing To Life
BY admin

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Ads In Focus

Here’s a look at campaigns turning everyday stories into memorable brand moments


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When OOH Shows Up And Stands Out Too


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