Tags Story

More From Impact
WPP set to retain Coca-Cola’s global agency mandate
BY TEAM IMPACT
IMPACT Stories
Roots to Legacy: Vicco Turmeric’s case for ‘nothing cosmetic’
BY Debolina Datta
IMPACT Stories
Could platforms become liabilities for marketers?
BY Raaina Jain
More From Impact
Roli Shrivastava elevated to Chief Marketing Officer role at Hocco
BY TEAM IMPACT
IMPACT Stories
EGG ON WHOSE FACE?
BY Antora Chakraborty
More From Impact
Cancer Healer Center challenges India’s chai-sutta culture with ‘Break Up with Sutta’
BY TEAM IMPACT
More From Impact
Club FM campaign turns back station clock to spotlight smoking’s impact on life expectancy
BY TEAM IMPACT
More From Impact
HOCCO launches ‘Ice Creams Itni Hatke, Dimaag Unhi Pe Atke’ campaign with Moonshot
BY TEAM IMPACT
IMPACT Stories
Roots to Legacy: How ITC Rewrote Its Story Beyond Tobacco
BY Debolina Datta
More From Impact
Omnicom Wins IBM’s USD330 Million Global Media Mandate
BY TEAM IMPACT
Cover Story
Gig-antic Debate
BY Pritha Pahari
IMPACT Stories
‘An emotional high is fleeting; brands must build ecosystems, not moments’
BY Jennifer Thomas
Cover Story
The Rulebook For 2026
BY TEAM IMPACT
More From Impact
South Indian Bank launches SIB HER Account tailored specifically for women
BY TEAM IMPACT
IMPACT Stories
VIDEO INTERVIEW: PHD’s Eileen Ooi & Monaz Todywalla on Redefining Media Strategy in India
BY NEETA NAIR
More From Impact
Hocco and Haldiram’s Launch Diwali Campaign ‘Cooler, Together’ Featuring Mame Khan
BY TEAM IMPACT
More From Impact
Meta Introduces Ads to WhatsApp Status in Updates Tab
BY TEAM IMPACT
IMPACT Stories
Influence or Commerce? The Instagram Dilemma for India’s Creators
BY Pritha Pahari
More From Impact
Randstad India Appoints Cauvery Uthappa as Chief Marketing Officer
BY TEAM IMPACT
Cannes Lions 2025
Cannes 2025: India’s Fading Footprint in SDG Lions
BY Anjana Naskar

TOP STORY

Ads In Focus

Here’s a look at campaigns turning everyday stories into memorable brand moments

Making Tyres Matter: CEAT CMO Lakshmi Narayanan B

When OOH Shows Up And Stands Out Too

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • NDTV’s Big Test

  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Why One Campaign Is Never Enough: Anupam Bansal on Liberty Shoes’ Long Game