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IMPACT Stories
Are the cinemas becoming a marketer’s playground?
BY Isha Khatu
Backbeat
When An Idea Becomes A Promise
BY Parinita P Singhi
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Nykaa turns lipstick discovery into an experiential journey with ‘The Lipstick Wardrobe’
BY TEAM IMPACT
IMPACT Stories
‘Visibility can be Purchased. Memory has to be Earned’
BY Nikhil Soni
CMO Interview
'Infinitely More' Than Payments
BY Raaina Jain
IMPACT Stories
Gen Z Isn’t Buying History, They’re Buying Escape
BY Dr Anirban Chaudhuri
CMO Interview
Fastrack’s Culture Play
BY Isha Khatu
Interview
INTO THE SWIGGY-VERSE
BY Antora Chakraborty
More From Impact
Plum Bodylovin’ and Myntra Beauty roll out ‘Summer on Wheels’ experience in Mumbai
BY TEAM IMPACT
Talking Point
When Experience is the Product
BY Raaina Jain
Cover Story
Dhurandhars of the Big Screen
BY Aryan Khanna BY Anushka Sengupta
IMPACT Stories
'India is the stage for the world!'
BY Jennifer Thomas
Cover Story
Merry 'Click'mas
BY Pritha Pahari
Spotlight
Brought To You By... ‘Reality TV’
BY Antora Chakraborty
Cover Story
Activate To Engage
BY Pritha Pahari BY Ruchika Jha
Spotlight
Agla Station: Audio Marketing
BY Ruchika Jha
Spotlight
Jewels in the Sky
BY Pritha Pahari
More From Impact
Asian Paints Expands Experiential Retail Marketing in J&K with Eight New Stores
BY TEAM IMPACT
More From Impact
Flipkart and SW Network Create India’s First Mall Floor Doodle Activation
BY TEAM IMPACT
Interview
Leveraging IPL
BY Pritha Pahari

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