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CMO Interview
Old Brand, New VYBE: Peter England’s Strategy To Reach Gen Z
BY Raaina Jain
Interview
‘Brands Need a Purple Cow Strategy to Break Through,’ Says Philips’ Smit Shukla
BY Anaum Shaikh
Spotlight
Time Finds Its Way Back
BY Anaum Shaikh
Cover Story
Festive AdEx Rides The Wave
BY Antora Chakraborty
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Nykaa Invites Gen Z to ‘Be The Face of Nykaa’
BY TEAM IMPACT
IMPACT Stories
Gen Z is changing the audience game. Are brands ready for what comes next?
BY Ganapathy Viswanathan
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Snapchat, Samsung India tap 60 Gen Z creators for Galaxy foldables launch
BY TEAM IMPACT
IMPACT Stories
Roots to Legacy: The Green Tube That Never Needed Reinvention
BY Debolina Datta
CMO Interview
Best Foot Forward
BY Antora Chakraborty
IMPACT Stories
Keeping Vadilal Cool: Ravi Makwana on Why Legacy Of 120 years Needs Continuity
BY Antora Chakraborty
IMPACT Stories
Gen Z Isn’t Buying History, They’re Buying Escape
BY Dr Anirban Chaudhuri
Talking Point
Everyone Wants To Be Your Favourite App
BY Anaum Shaikh
CMO Interview
Fastrack’s Culture Play
BY Isha Khatu
More From Impact
Himalaya Wellness refreshes Aloe Vera skincare range with Gen Z-focused hydration campaign
BY TEAM IMPACT
More From Impact
Farmley blends Ilaiyaraaja’s timeless music with Gen Z energy for Makha Shaka
BY TEAM IMPACT
IMPACT Stories
‘Gen Z Doesn’t Want to Be Told How to Wear Indian Fashion’
BY Debolina Datta
IMPACT Stories
'I Cannot Have a One-Size-Fits-All Strategy': Danny Jacob, Marketing Head, Fastrack
BY Isha Khatu
IMPACT Stories
Marketing—In a World Where Everyone 'Creates'
BY Pritha Pahari
IMPACT Stories
‘Snap’ed The Gen Z
BY Antora Chakraborty
IMPACT Stories
Why does Gen Z want to ‘participate’ in ads?
BY Raaina Jain

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