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Cover Story
Less Vs. Luxe
BY Pritha Pahari

IMPACT Stories
How did Rahul Subramanian End Up in a Lux Ad?
BY Yash Bhatia

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L’Oréal Paris launches its first-ever festive film ‘Mujh Mein Hai Diwali’
BY TEAM IMPACT

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JGP Jewellers’ festive film ‘Result’ spotlights equality in modern families
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Heineken 0.0 partners with FanCode to deliver immersive F1® fan experiences in India
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Hero MotoCorp unveils new campaign for the Hero Destini 125, featuring S.S. Rajamouli
BY TEAM IMPACT

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Pidilite’s Sudhanshu Vats is the new ASCI chairman as it celebrates 40-year milestone
BY TEAM IMPACT

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Asian Paint’s new campaign highlights self-expression in home décor with Deepika Padukone
BY TEAM IMPACT

Creative Zone
Ads in Focus
BY Anushka Sengupta

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McCann Worldgroup India Wins Smart Bazaar Account
BY TEAM IMPACT

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Supradyn® Naturals Ginseng’s campaign promises all-day energy for multitasking men
BY TEAM IMPACT

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Havas Media India names Sonal Jadhav as Managing Partner– West
BY TEAM IMPACT

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Srinivasan K Swamy Elected President of AAAI for 2025–26
BY TEAM IMPACT

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Havas Media India names Sujata Singh as President - South
BY TEAM IMPACT

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The International Advertising Association Inducted Prasoon Joshi Into The Hall Of Fame
BY TEAM IMPACT

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IGP Launches Raksha Bandhan 2025 Campaign
BY TEAM IMPACT

IMPACT Stories
Kyunki 2.0: Will Sanskaar Still Sell in the Age of Sarcasm and Screens?
BY Yash Bhatia

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7UP® Launches '7 Days of Super Duper Summer' Campaign to Beat the Heat
BY TEAM IMPACT

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7UP® Introduces New Sonic Identity in India, Developed with AI and Consumer Feedback
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TOP STORY

The Tharoorian Effect

Balancing intellect, wit, and charm across formats, Tharoor impresses audiences. Is this the start of a lasting media journey for him?


Brands Sell Swadeshi Swag


Fixderma’s Skincare Fix


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