Tags Story

More From Impact
Supradyn® Naturals Ginseng’s campaign promises all-day energy for multitasking men
BY TEAM IMPACT
More From Impact
Havas Media India names Sonal Jadhav as Managing Partner– West
BY TEAM IMPACT
More From Impact
Srinivasan K Swamy Elected President of AAAI for 2025–26
BY TEAM IMPACT
More From Impact
Havas Media India names Sujata Singh as President - South
BY TEAM IMPACT
More From Impact
The International Advertising Association Inducted Prasoon Joshi Into The Hall Of Fame
BY TEAM IMPACT
More From Impact
IGP Launches Raksha Bandhan 2025 Campaign
BY TEAM IMPACT
IMPACT Stories
Kyunki 2.0: Will Sanskaar Still Sell in the Age of Sarcasm and Screens?
BY Yash Bhatia
More From Impact
7UP® Launches '7 Days of Super Duper Summer' Campaign to Beat the Heat
BY TEAM IMPACT
More From Impact
7UP® Introduces New Sonic Identity in India, Developed with AI and Consumer Feedback
BY TEAM IMPACT
More From Impact
IGP Launches Gangster-Themed Birthday Ad Under ‘Amazing Gifts, Samay Par’ Campaign
BY TEAM IMPACT
More From Impact
IGP Cake Fest to Take Place in Mumbai This June, Crowning India’s Best Baker
BY TEAM IMPACT
More From Impact
Happydent Launches New Campaign Focused on the Power of a Smile
BY TEAM IMPACT
Cover Story
Will India Get ‘Lucky’ at Cannes?
BY NEETA NAIR
More From Impact
Who are on the Cannes Lions Jury from India this year?
BY TEAM IMPACT
More From Impact
McCann Worldgroup India Reshapes Leadership with Key Strategic Appointments
BY TEAM IMPACT
More From Impact
Bidding Farewell to Media Veteran Bhaskar Das
BY TEAM IMPACT
More From Impact
‘Bhaskar Das made the industry better, simply by being in it’
BY Prasoon Joshi
More From Impact
Swwapnil Joshi Leads BGauss Handover and Food Trail in Pune
BY TEAM IMPACT
Spotlight
Prasoon Joshi: I want to be the worthy wire with least resistance
BY Aryan Khanna
Cover Story
NextGen Agency Leaders
BY TEAM IMPACT

TOP STORY

The Unexpected MVPs of Brand Campaigns!

When Dilip and Shera step into the brand’s spotlight, is this a lasting shift in advertising or just a fleeting trend brands are testing?

Backbay: Boxed, not Bottled

Duroflex: The Business of Rest

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Vikas Iyer, Head of Marketing at Chinese Wok, on 10 Years of Growth, Expansion & More