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IMPACT Stories
When Bappa comes home with a delivery partner
BY Isha Khatu
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Swiggy Dineout turns GIRF into ‘The Great Indian Ravi Festival’
BY TEAM IMPACT
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Instamart Asks: What If Your Favourite Snack Needs a 25-Year Reality Check?
BY TEAM IMPACT
Spotlight
Brands Said Copy And Paste
BY Antora Chakraborty
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Swiggy’s concierge platform CREW forays into travel segment
BY TEAM IMPACT
IMPACT Stories
Are the cinemas becoming a marketer’s playground?
BY Isha Khatu
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Swiggy and Hero MotoCorp partner on two-wheeler access and road safety for delivery riders
BY TEAM IMPACT
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Instamart brings MINISO’s lifestyle range to quick commerce
BY TEAM IMPACT
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Instamart turns ‘gas problem’ into a two-product OOH gag
BY TEAM IMPACT
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Instamart brings Esha Deol back with ‘Dhaai Kilo Ki Rakhi’ for Raksha Bandhan
BY TEAM IMPACT
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Swiggy elevates Himavant Kurnala as Chief Growth and Product Officer – Instamart
BY TEAM IMPACT
IMPACT Stories
Are retailers losing the digital race to Q-commerce?
BY Anaum Shaikh
IMPACT Stories
How Brands Are Rewriting the Rules of Relevance in Real Time
BY Anaum Shaikh
IMPACT Stories
Speed Over Quality?
BY Isha Khatu
Spotlight
Shelf Wars 2.0
BY Pritha Pahari
Talking Point
Q-Commerce Goes Premium
BY Pritha Pahari
Cover Story
Checkout Goes Chatty
BY Antora Chakraborty
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Noice launches a quirky ‘Noice Aa Raha Hai. Noice Chaa Raha Hai.’ campaign
BY TEAM IMPACT
IMPACT Stories
Can Flipkart's Trust Be Enough to Break India's Food Delivery Habit?
BY Antora Chakraborty
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Instamart appoints Nandita Sinha as Chief Executive Officer
BY TEAM IMPACT

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