Tags Story

IMPACT Stories
Gen Z is changing the audience game. Are brands ready for what comes next?
BY Ganapathy Viswanathan
More From Impact
Himalaya Wellness refreshes Aloe Vera skincare range with Gen Z-focused hydration campaign
BY TEAM IMPACT
More From Impact
The Hosteller partners with TRENDS for travel-fashion campaign targeting young travellers
BY TEAM IMPACT
IMPACT Stories
The new disruption: Decoding advertising industry’s favourite buzzwords
BY TEAM IMPACT
More From Impact
Ajio CEO Vineeth Nair moves to broader role at Reliance Retail
BY TEAM IMPACT
IMPACT Stories
'AI helped reimagine the global moment in an immersive way’: Puneet Sewra
BY Isha Khatu
More From Impact
Concept Public Relations Named Media & Communications Partner for NSE
BY TEAM IMPACT
IMPACT Stories
‘2026 will reward sharper narratives, real emotion, and stories that truly stick’
BY Ruchika Jha
IMPACT Stories
‘AI will unlock true cultural personalization at scale in 2026’
BY NEETA NAIR
IMPACT Stories
‘2026 will be defined by AI-led discovery, not digital noise’
BY Ruchika Jha
IMPACT Stories
‘In 2026, attention—not impressions—will define print’s real power’
BY Yash Bhatia
IMPACT Stories
'Influencers will win with small but loyal audiences'
BY Ruchika Jha
IMPACT Stories
‘Strategy will move from optimisation to orchestration’
BY Jennifer Thomas
IMPACT Stories
'Long-term brand building needs to come back into focus'
BY Yash Bhatia
IMPACT Stories
‘Premium, quick commerce and AI will shape marketing’s next leap in 2026’
BY NEETA NAIR
IMPACT Stories
'In 2026, outdoor will finally move at the speed of data and decision-making'
BY Antora Chakraborty
IMPACT Stories
‘Connected TV is the new communal hearth’
BY Yash Bhatia
IMPACT Stories
‘In 2026, brands will need intelligence that acts in real time, not hindsight’
BY Ruchika Jha
IMPACT Stories
‘2026 Will Mark OTT’s Shift to Smart, Profitable Growth’
BY NEETA NAIR
IMPACT Stories
‘In 2026, radio won’t sell airtime — it will curate culture and communities’
BY Pritha Pahari

TOP STORY

Ads In Focus

Here’s a look at campaigns turning everyday stories into memorable brand moments

Making Tyres Matter: CEAT CMO Lakshmi Narayanan B

When OOH Shows Up And Stands Out Too

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • NDTV’s Big Test

  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Why One Campaign Is Never Enough: Anupam Bansal on Liberty Shoes’ Long Game