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IMPACT Stories
The Omnicom Game of Thrones — culture mismatch or giant success?
BY NEETA NAIR
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‘Our focus is firmly on value over volume’
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Earning a PhD in Winning Accounts
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The Independent Dependables
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Entries open for The ABBY Awards 2025; Dates announced
BY TEAM IMPACT
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Sanchayeeta Verma: Retail Media and AI Will Redefine Consumer Engagement in 2025
BY Jennifer Thomas
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Ashima Mehra: The Emphasis Will Be on Platform-Native Strategies in 2025
BY NEETA NAIR
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Vinay Hegde: 'CTV will be the platform of choice for brands' in 2025
BY Jennifer Thomas
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Anand Chakravarthy: ‘Connected TV will be right on top’ in 2025
BY Jennifer Thomas
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Paritosh Srivastava: Focus on ‘Real business solutions with measurable ROI’ in 2025
BY NEETA NAIR
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Prasanth Kumar Re-elected as AAAI President for 2024-25
BY TEAM IMPACT
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FCB India Appoints Punit Singh as Chief Strategy Officer
BY TEAM IMPACT
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Whose Award Is It?
BY Mansi Sharma
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Breathless Films: Production Houses don't have Huge Margins
BY NEETA NAIR
Cover Story
The Iconic Leaders
BY admin
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Beyond the Brief
BY Paawan Sunam
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'LKSS Has Grown By More Than 20% Every Year Since The Pandemic'
BY NEETA NAIR
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Data protection benefits creators and agencies
BY Anish Varghese
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Overflowing with Success
BY Anjana Naskar

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