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Cover Story
Media Buy, DIY?
BY Anaum Shaikh

IMPACT Stories
Noise Correction: Why Brands are Trading Impressions for Attention
BY Debolina Datta

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Cannes Lions 2026: India Scores 8 Shortlists Across 7 Categories
BY TEAM IMPACT

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‘Ad Lost Its Soul When It Became a Financial Machine’: Santosh Desai of Think9
BY Debolina Datta

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Are in-house creative teams redefining agency partnerships? Goafest panelists answer
BY TEAM IMPACT

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Where Creativity Clicks: The Digital Contenders
BY TEAM IMPACT

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Creative Director Francis Thomas Announces New Agency - Audacious
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Shamima Pereira and Sonia Kumar take up leadership roles at tgthr
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100 Women, 100 Memories: Indian Silk House Launches ‘Shubho Smriti’ for Poila Baishakh
BY TEAM IMPACT

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Goafest 2026 dates announced, to be held in Goa from 20 to 22 May
BY TEAM IMPACT

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Comedians On Creative Duty
BY Yash Bhatia

IMPACT Stories
‘A quality outfit will be defined not by scale but strength and agility of solutions’
BY Yash Bhatia

IMPACT Stories
‘AI will evolve from an efficiency tool into an intelligence layer’
BY Jennifer Thomas

IMPACT Stories
'Attention will become the true currency'
BY Jennifer Thomas

IMPACT Stories
The Omnicom Game of Thrones — culture mismatch or giant success?
BY NEETA NAIR

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Omnicom–IPG Merger Closes, Creating the World’s Largest Marketing Powerhouse
BY Kanchan Srivastava

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‘Our focus is firmly on value over volume’
BY Yash Bhatia

Cover Story
Earning a PhD in Winning Accounts
BY NEETA NAIR

Cover Story
The Independent Dependables
BY Aryan Khanna

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Entries open for The ABBY Awards 2025; Dates announced
BY TEAM IMPACT

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