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Creative Zone
Ads in Focus
BY Antora Chakraborty

Creative Zone
Ads in Focus
BY Antora Chakraborty

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Myntra unveils Big Fashion Festival campaign with Alia Bhatt and Ranbir Kapoor
BY TEAM IMPACT

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Rungta TMT brings Bollywood trio into ‘Ekdum Solid Strength’ campaign
BY TEAM IMPACT

Creative Zone
Best Ads of August 2026
BY Antora Chakraborty

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Levi’s® brings ‘Many Ways, One Original’ to India with Alia Bhatt
BY TEAM IMPACT

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Alia didn't shame him, she shamed the stare, in new Titan Raga ad
BY TEAM IMPACT

IMPACT Stories
Under pressure, celebrities speak up. Will the brands follow?
BY Antora Chakraborty

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Titan Raga launches 'Paris, with Love' watch collection featuring Alia Bhatt
BY TEAM IMPACT

Talking Point
Everyone Wants To Be Your Favourite App
BY Anaum Shaikh

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Myntra Launches ‘Beauty Made Personal’ Films Starring Alia Bhatt
BY TEAM IMPACT

IMPACT Stories
The Exit That Wasn’t: Inside the Theatre of Celebrity Brand Moves
BY Debolina Datta

More From Impact
Myntra appoints Alia Bhatt as brand ambassador for fashion and beauty verticals
BY TEAM IMPACT

Interview
‘Roots’ Before Rush
BY Antora Chakraborty

More From Impact
Levi’s Extends ‘Behind Every Original’ Campaign with Alia Bhatt
BY TEAM IMPACT

Cover Story
Stir-Fried PR
BY Anushka Sengupta

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L’Oréal Paris launches its first-ever festive film ‘Mujh Mein Hai Diwali’
BY TEAM IMPACT

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Virat Kohli tops Kroll’s 2024 India celebrity brand list followed by Ranveer Singh
BY TEAM IMPACT

IMPACT Stories
Flipkart and Dream11’s star-studded ads: Do stars steal the show from the brand?
BY Yash Bhatia

More From Impact
Levi’s® onboards Alia Bhatt as global brand ambassador
BY TEAM IMPACT

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Ads in Focus

Four campaigns from this week that turn familiar insights into distinctive brand stories


A Whole Lotta Fan Love


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