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Cover Story
Music To Marketers’ Ears
BY Anaum Shaikh

More From Impact
Virginia Sharma Moves From Google to Salesforce as CMO, Missionforce
BY TEAM IMPACT

IMPACT Stories
Ujjivan has grown beyond the idea of a small finance bank: Ujjivan Small Finance Bank CMO
BY Antora Chakraborty

Cover Story
Modern CMO’s Split Personality?
BY Antora Chakraborty

IMPACT Stories
‘Every drawer is opened for a purpose’: Jiteen Aggarwal on Hettich India’s latest campaign
BY Raaina Jain

IMPACT Stories
‘Price wars in e-commerce are table stakes’: EaseMyTrip’s Manmeet Ahluwalia
BY Antora Chakraborty

CMO Interview
‘The Road Ahead For BKT Goes Beyond The Tyre’
BY Debolina Datta

IMPACT Stories
‘Relevance is not about following every cultural moment’: Libas CMO Nisha Khatri
BY Isha Khatu

More From Impact
Ashwin Sheth Group strengthens leadership with Sudarshan Banerjee as CMO
BY TEAM IMPACT

IMPACT Stories
‘This Was a Scientific Experiment, Not a Marketing Campaign’
BY Debolina Datta

Cover Story
Micro Stories, Macro Impact
BY Anaum Shaikh

More From Impact
Affle appoints Nikhil Kumar as Chief Growth and Marketing Officer
BY TEAM IMPACT

More From Impact
Deepanjan Roy joins Tata Motors Commercial Vehicles as CMO
BY TEAM IMPACT

IMPACT Stories
'AI helped reimagine the global moment in an immersive way’: Puneet Sewra
BY Isha Khatu

More From Impact
LT Foods appoints Ritesh Sud as Chief Marketing Officer for India and Far East
BY TEAM IMPACT

Creative Zone
Ads in Focus
BY Anushka Sengupta

IMPACT Stories
The Tech-Driven CMO: Why Tomorrow’s Marketing Leaders Must Think Like CIOs
BY Uday Rana

CMO Interview
The Incred-ible Playbook
BY Antora Chakraborty

More From Impact
63% of Indian CMOs are under pressure to deliver profitability: IBM CMO study
BY TEAM IMPACT

CMO Interview
Jeebhs Are Still Laplapayin-ing
BY Pritha Pahari

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Ads in Focus

Four campaigns from this week that turn familiar insights into distinctive brand stories


A Whole Lotta Fan Love


30 Years Young, Ready To Accelerate: Hyundai CEO Tarun Garg


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