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IMPACT Stories
The Anti-Scale Playbook: Building Spaces That Become A Legacy
BY Aman Dua
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Cipla CEO Umang Vohra steps down, Achin Gupta takes charge as MD and GCEO
BY TEAM IMPACT
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Dish TV moves Kerala HC seeking regulatory parity for DD Free Dish
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Fastrack Signs Siddhant Chaturvedi to Anchor ‘Never Same. Never Sane.’
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Social media addiction trial: Meta, Google asked to pay USD 6 mn
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Airbnb campaign with Vijay Deverakonda and Rashmika Mandanna hops on the ‘buddymoon’ trend
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NCRTC launches gender sensitisation campaign under Nirbhaya Fund
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Cleartrip launches ‘Chidhiya Udd’ campaign to drive summer travel bookings
BY TEAM IMPACT
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Thermocool launches Navratri campaign across key rail routes, Vande Bharat
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Stayfree launches digital campaign for Secure Nights pads
BY TEAM IMPACT
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DrinkPrime raises $2.2M to expand IoT-led water purifier network
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Sony MAX plans interactive campaign for 'Thamma' TV premiere
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Aneet Padda fronts Lakme’s ‘I Earned It’ campaign
BY TEAM IMPACT
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Pepsi onboards 'gen-next talents' Ahaan Panday and Aneet Padda
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McDonald’s India – North and East appoints Sara Arjun as brand ambassador
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Komerz acquires marketing consultancy Glassbox
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Talk Is Trending
BY Antora Chakraborty
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Beyond Cricket
BY Pritha Pahari
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The Price Of Cricket
BY Antora Chakraborty
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Fuse-Ing Opportunity With Expertise
BY NEETA NAIR

TOP STORY

The Anti-Scale Playbook: Building Spaces That Become A Legacy

Aman Dua, partner, 403 Forbidden Bar, pens on the new-age hospitality playbook that aims to build something so unique, intentional and culturally precise that it is one-of-a-kind

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VIDEO GALLERY VIEW MORE

Aparajita Biswas, PG Aditiya & Binaifer Dulani speak to Neeta Nair of IMPACT on The Hindu's campaign