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IMPACT Stories
'Animal’s can’t fake emotion and that honesty is what made the story powerful’
BY Yash Bhatia
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Brut India has appointed Ashwanii Dandonaa as its Chief Commercial Officer (CCO)
BY TEAM IMPACT
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Kapil Arora takes charge as Group CEO of Ogilvy Indonesia
BY TEAM IMPACT
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McDonald’s India – North and East introduces AR-enabled print campaign
BY TEAM IMPACT
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Cipla Launches #InhaleTheChange to Address Barriers in Insulin Adherence
BY TEAM IMPACT
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Culture, Comedy & Context: Hall of Fame 2025 Reveals Ranks 28–30
BY TEAM IMPACT
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LEGO Winter Playground returns to Mumbai, Kochi & Bengaluru with festive play experiences
BY TEAM IMPACT
Talking Point
Shared Wins
BY Pritha Pahari
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Valerie Madon, CCO, McCann APAC Exits Amid Omnicom–IPG Integration
BY TEAM IMPACT
Talking Point
Is Sorry Enough?
BY Antora Chakraborty
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Pepe Jeans London Launches ‘Embrace the Chill’ Winter Campaign
BY TEAM IMPACT
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ENO’s new campaign ‘Shaadi Ki Buffetbaazi’ toasts India’s love for wedding buffets
BY TEAM IMPACT
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Kunal Dubey joins Practo as SVP - Global Head of Brand and Content
BY TEAM IMPACT
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McDonald’s India launches Festive-Meals campaign to celebrate Durga Puja and Diwali
BY TEAM IMPACT
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Bayer Appoints IPG as Global Agency Partner for Consumer Health Division
BY TEAM IMPACT
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Chinese Wok Partners with Rusk Media’s 'Office Dancers' to Reach Gen Z Audiences
BY TEAM IMPACT
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VML India Appoints Sachin Dhir as Head – Digital
BY TEAM IMPACT
Interview
Design agency Elephant trumpets in APAC, expands to Singapore
BY NEETA NAIR
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WPP Grants Conditional Share Award to CEO Cindy Rose
BY TEAM IMPACT
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Nothing Appoints Himanshu Tandon as VP of Business to Lead CMF
BY TEAM IMPACT

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Ads in Focus

Which ads raised the creative bar this week? Here’s IMPACT’s curated list

Why 2026 Will Reward Clear Decisions, Not Busy Brands

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Aditya Kanthy, President and MD, Omnicom Advertising India speaks to Neeta Nair of Impact Magazine