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IMPACT Stories
‘Brands That Offer Something Hard To Commoditise Will Stand Out’
BY Dhimant Bakshi
Spotlight
When OOH Shows Up And Stands Out Too
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IMPACT Stories
Are the cinemas becoming a marketer’s playground?
BY Isha Khatu
Backbeat
When An Idea Becomes A Promise
BY Parinita P Singhi
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BY TEAM IMPACT
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‘Visibility can be Purchased. Memory has to be Earned’
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IMPACT Stories
Is The World Courting the Indian Traveller?
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CMO Interview
'Infinitely More' Than Payments
BY Raaina Jain
IMPACT Stories
Gen Z Isn’t Buying History, They’re Buying Escape
BY Dr Anirban Chaudhuri
CMO Interview
Fastrack’s Culture Play
BY Isha Khatu
Interview
INTO THE SWIGGY-VERSE
BY Antora Chakraborty
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DOMS unveils new film celebrating the role of a pen in people’s lives
BY TEAM IMPACT
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Optimist takes 24°C cooling experience to Delhi's summer heat with mobile activation
BY TEAM IMPACT
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MARS Cosmetics turns cabs into mobile vanity stations with experiential campaign
BY TEAM IMPACT
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Plum Bodylovin’ and Myntra Beauty roll out ‘Summer on Wheels’ experience in Mumbai
BY TEAM IMPACT
Talking Point
When Experience is the Product
BY Raaina Jain
IMPACT Stories
Why does Gen Z want to ‘participate’ in ads?
BY Raaina Jain
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H&M launches ‘ICONS IN THE MAKING’ campaign with HYBE INDIA to celebrate music and fashion
BY TEAM IMPACT
Cover Story
Dhurandhars of the Big Screen
BY Aryan Khanna BY Anushka Sengupta
IMPACT Stories
‘Personalization isn’t just about data anymore — it’s about crafting moments’
BY NEETA NAIR

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