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We make everyday wheat & rice more nutritious: Prateek Rastogi of Better Nutrition
BY Aqsa Makwana

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Chinese Wok turns everyday meals into a ‘Wokday Treat’ with new campaign
BY TEAM IMPACT

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GRB Says ‘Life-eh Soan Papdi’ as Everyday Moments Get a Sweeter Twist
BY TEAM IMPACT

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A Whole Lotta Fan Love
BY Isha Khatu

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Chheda’s in collaboration with Ching’s launches ‘OG Snack Pack’
BY TEAM IMPACT

IMPACT Stories
Roots to Legacy: How Haldiram's Bikaner Bhujia Stall Became India's Snacking Empire
BY Debolina Datta

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Foodstrong names Sara Ali Khan as brand ambassador
BY TEAM IMPACT

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MTR Foods launches ‘India’s Sweetest Language’ festive campaign
BY TEAM IMPACT

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Pride of Cows brings ‘Come Over to the Greener Side’ to life with Athiya Shetty
BY TEAM IMPACT

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ZOFF Foods Gets Shilpa Shetty to Ask What’s Really in Your Spice Rack
BY TEAM IMPACT

IMPACT Stories
‘Brands That Offer Something Hard To Commoditise Will Stand Out’
BY Dhimant Bakshi

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Pride of Cows unveils refreshed brand identity
BY TEAM IMPACT

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ZOFF Foods Asks: Do You Really Know What’s in Your Spice Rack?
BY TEAM IMPACT

Cover Story
The Desi Fizz Factor
BY Anaum Shaikh

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McCain Foods elevates Aditya Krishna to Managing Director, India
BY TEAM IMPACT

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Brands Said Copy And Paste
BY Antora Chakraborty

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Media Buy, DIY?
BY Anaum Shaikh

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Oven Story partners with EaseMyTrip for ‘Teriyaki to Tokyo’
BY TEAM IMPACT

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FMCG Brakes Before Accelerating?
BY Antora Chakraborty

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Joke’s on the brand? Insiders say there’s more to it than laughs
BY Isha Khatu

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Leadership is about Flesh-And-Blood Moments: Suresh Narayanan

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