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More From Impact
MamyPoko Pants launches Skin Breathe Care with a campaign by Grapes Worldwide
BY TEAM IMPACT

More From Impact
Grapes Worldwide partners with Alice & Albert to form a global strategic network
BY TEAM IMPACT

Cover Story
Attention Please!
BY Anushka Sengupta BY Isha Khatu

More From Impact
Grapes Worldwide appoints Sanjay Kumar as Director – AI & Growth
BY TEAM IMPACT

IMPACT Stories
What You Wear Under Is Now a Brand Statement
BY Pritha Pahari

Cover Story
Micro Stories, Macro Impact
BY Anaum Shaikh

Talking Point
Shared Wins
BY Pritha Pahari

Impact Feature
Decentralising D2C
BY Anushka Sengupta

IMPACT Stories
SRK’s Lockable Reel Shows Why Exclusivity Is the New Engagement Hack
BY Antora Chakraborty

Cover Story
AI - New Money Spinner for Agencies
BY Anushka Sengupta

IMPACT Stories
Flipkart and Dream11’s star-studded ads: Do stars steal the show from the brand?
BY Yash Bhatia

Cover Story
The Independent Dependables
BY Aryan Khanna

More From Impact
Bridging the Gender Gap
BY Pritha Pahari

Talking Point
Swipe, Click, Shop, Repeat!
BY Pritha Pahari

More From Impact
Grapes Worldwide goes International, opens first office in the UK
BY TEAM IMPACT

Cover Story
5 On 5 For 5G?
BY Anjana Naskar

Backbeat
TRAVELLING TO STAY ALIVE
BY SHRADHA AGARWAL

Spotlight
‘EVERY ONE CAN BENEFIT FROM BRANDING’
BY Neeta Nair and Sunit Roy

Interview
DIGITAL AGENCIES WERE QUICK TO ADAPT TO NEW CLIENT DEMANDS THIS YEAR: SHRADHA AGARWAL
BY CHRISTINA MONIZ

TOP STORY

Leadership is about Flesh-And-Blood Moments: Suresh Narayanan

In a conversation with e4m, the former Nestlé India chief discusses his book Courage Under Fire, the Maggi crisis & the importance of empathy in leaders


The Man-ufactured Insecurity


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