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CMO Interview
Pausing With Purpose
BY Anaum Shaikh

Spotlight
The Valentine’s Divide
BY Anaum Shaikh

CMO Interview
The 360° Cover Drive
BY Antora Chakraborty

Cover Story
From Mad Men To Machine Minds
BY Pritha Pahari

Creative Zone
Ads in Focus
BY Pritha Pahari

Talking Point
When Bhajans Drop The Bass
BY Pritha Pahari

Interview
A ‘Super-Star’ Product
BY NEETA NAIR

Cover Story
Influence Under The Scanner
BY Antora Chakraborty

Cover Story
Digital Crosses AdEx' Half-way Mark
BY TEAM IMPACT

Creative Zone
Best Ads in January 2026
BY Antora Chakraborty

Talking Point
From Prompt to Promotion
BY Pritha Pahari

CMO Interview
Tanishq Stays Natural
BY Antora Chakraborty

Spotlight
Omnicom’s Aditya Kanthy: Consolidation Won’t Delay OAI’s Growth Story by Two Years
BY NEETA NAIR

Creative Zone
Ads in Focus
BY Pritha Pahari

Interview
Fully Furnished
BY Antora Chakraborty

Spotlight
Comedians On Creative Duty
BY Yash Bhatia

Cover Story
Gold In Old
BY Anjana Naskar

Creative Zone
Ads in Focus
BY Jennifer Thomas

Impact Feature
Designed To Deliver
BY Pritha Pahari

IMPACT Stories
WPL Pitching High Returns?
BY Yash Bhatia

TOP STORY

‘Is traditional TV a magnet for growth— the honest answer is: no, not by itself’

Ajit Varghese, Partner & Group CEO, Madison on why growth lies beyond traditional TV, inside large screen systems and digital-first ecosystems


‘India has moved from an expansion phase to an allocation phase’


Digital Eclipsing Traditional AdEx


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