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Alvarez & Marsal appoints Aditya Priyadarshan as Managing Director in India
BY TEAM IMPACT

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Mars appoints Nizar Naushad as Head of Trade Marketing
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MARS Cosmetics Takes ‘Living the MARS Life’ From Screens to City Streets
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IMPACT Stories
‘Wanted to build emotional relevance’: Anmol Sahai Mathuur on MARS Cosmetics’ new campaign
BY Raaina Jain

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MARS Cosmetics celebrates confidence & self-expression with ‘#LivingTheMARSLife’ campaign
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MARS Cosmetics turns cabs into mobile vanity stations with experiential campaign
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IMPACT Stories
'Kusha Kapila is the voice of the consumer within the company'
BY Anaum Shaikh

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Underneat Launches Summer Campaign Celebrating Offline Experiences
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What You Wear Under Is Now a Brand Statement
BY Pritha Pahari

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From Bowls To Bonds
BY Anaum Shaikh

Creative Zone
Ads in Focus
BY Antora Chakraborty

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SHEBA® reframes cat affection in ‘Ignored to Adored’ push with Sharvari
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Jemimah Rodrigues features in PEDIGREE Gravy campaign by Mars Pet Nutrition
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Duroflex’s World Sleep Day campaign says: ‘Mars is closer than your bed’
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MARS Cosmetics Introduces ‘Cloud Kiss’ with a Hot Air Balloon Proposal Experience
BY TEAM IMPACT

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Mars Completes Kellanova Takeover, Unifying Two Major Snacking Portfolios
BY TEAM IMPACT

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The Omni-verse
BY Yash Bhatia

Cover Story
Grouped Together To Win
BY NEETA NAIR

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Spotify Restructures Leadership as Daniel Ek Moves to Executive Chairman Role
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Ruchika Sharma Joins Danone as Head of Consumer Marketing
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