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TOP STORY

‘Is traditional TV a magnet for growth— the honest answer is: no, not by itself’

Ajit Varghese, Partner & Group CEO, Madison on why growth lies beyond traditional TV, inside large screen systems and digital-first ecosystems

‘India has moved from an expansion phase to an allocation phase’

The Agency Matryoshka

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Ashwin Padmanabhan & Upali Nag of WPP Media India Decode TYNY 2026 Trends for India