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Game Over for Rs 10k Cr AdEx?
BY Pritha Pahari

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CMO Interview
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Talking Point
Sold on D2C
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Cover Story
Race of Rapid Delivery Apps
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Meta Study: AI, Creators, and Messaging Drive Quick Commerce Growth
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Tata CLiQ Rebrands as Tata CLiQ Fashion with New Identity
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Pocket52 Unveils ‘Vibe Crazy Hai’ Campaign to Transform Online Poker
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TOP STORY

The Unexpected MVPs of Brand Campaigns!

When Dilip and Shera step into the brand’s spotlight, is this a lasting shift in advertising or just a fleeting trend brands are testing?


Backbay: Boxed, not Bottled


Duroflex: The Business of Rest


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