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Backbeat
MARRYING SPORTS WITH TRAVEL
BY Avneet Singh Marwah
CMO Interview
HOW VOLTAS BEKO IS ENABLING A GENDER INCLUSIVE DIALOGUE
BY Anjana Naskar
CMO Interview
HOW KFC IS ADDING INNOVATION TO ITS MENU
BY Anjana Naskar
Interview
MAKING THE BRIDES SHINE
BY NEETA NAIR
Cover Story
WHAT’S GOING ON AT DENTSU?
BY NEETA NAIR
Interview
WE AIM TO DISRUPT THE COMFORT SPACE IN INDIA: PRIYANKA SALOT
BY Anjana Naskar
CMO Interview
PARLE PRODUCTS: EYEING A LARGER BITE OF THE SNACKS CATEGORY
BY Anjana Naskar
Talking Point
HOW MARKETERS SHOULD PICK THEMSELVES UP WHEN THE COOKIE CRUMBLES
BY Vivek Bhargava
Spotlight
THE BARC CHIEF’S AGENDA
BY SONAM SAINI
Spotlight
FAREWELL TO AN INDUSTRY LEGEND
BY CHRISTINA MONIZ

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NEW SOLE OLD NAME

Bata India recently launched a new campaign, ‘Neo Casuals for Neo Leaders’. Anand Narang, VP - Marketing and Consumer Experience at Bata India Limited shares insights

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Neeta Nair of IMPACT Magazine speaks with team Ogilvy India.