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IMPACT Stories
Remembering Piyush Pandey: Every idea must pass the ‘dil test’ before the client test
BY TEAM IMPACT
IMPACT Stories
How Piyush Pandey Gave Brands a Heartbeat
BY Anushka Sengupta
IMPACT Stories
From Moments to Movements: The Rise of Experiential Marketing
BY Antora Chakraborty
More From Impact
Rajesh Sareen moves on from Zee Media Corporation as Chief Revenue Officer
BY TEAM IMPACT
More From Impact
Sir H.N. Reliance Foundation Hospital Marks Dhanteras with Health-Focused Campaign
BY TEAM IMPACT
Creative Zone
Ads in Focus
BY Anushka Sengupta
Spotlight
Brands Sell Swadeshi Swag
BY Antora Chakraborty
Interview
Fixderma’s Skincare Fix
BY Ruchika Jha
Spotlight
‘Our focus is firmly on value over volume’
BY Yash Bhatia
More From Impact
Kalyan Jewellers celebrates bonds and blessings in star-studded Diwali campaign
BY TEAM IMPACT
IMPACT Stories
Surprise & Delight Is the New Discount: Why Rewards Beat Price in 2025
BY Vikas Shah
More From Impact
KRAFTON India Launches Digital Tourism Style Campaign for BGMI Stepwell Update
BY TEAM IMPACT
More From Impact
Nykaa and Snapchat Launch India’s First Gen Z Beauty Creator Incubator Program
BY TEAM IMPACT
More From Impact
Swa Diamonds onboards Preity G Zinta as brand ambassador
BY TEAM IMPACT
More From Impact
Zaggle Signs Indian U19 Cricketer Ayush Mhatre as Brand Ambassador
BY TEAM IMPACT
More From Impact
Air India Express’ new campaign celebrates travel as a journey of self-discovery
BY TEAM IMPACT
More From Impact
South Indian Bank’s Diwali film celebrates the circle of kindness and joy
BY TEAM IMPACT
IMPACT Stories
Ad Lib or Ad Break? Brands Steal the Spotlight at Concerts
BY Yash Bhatia
More From Impact
Bowlers and Shubman Gill team up to promote mindful pet parenting and nutrition
BY TEAM IMPACT
More From Impact
The HOOOP Collective and Everloop.Agency launch Prvaah to bridge UK–India business
BY TEAM IMPACT

TOP STORY

Ads in Focus

Which campaigns nailed creativity this week? Here’s IMPACT’s curated selection of standout ads

‘We wanted to shift the spotlight to the true currency of this industry - Talent’

Influencers on a payroll

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VIDEO GALLERY VIEW MORE

How Spykar stitched authenticity into Indian denim?