Tags Story

More From Impact
Instamart Launches Dhanteras Campaign Featuring Sonakshi Sinha
BY TEAM IMPACT
CMO Interview
The Rebel Recipe
BY Antora Chakraborty
More From Impact
Monks Appoints Sonali Khanna as India Head – Business & Integration
BY TEAM IMPACT
Cover Story
Boardroom Stars to Ad-Stars
BY TEAM IMPACT BY Aryan Khanna
More From Impact
MMTC-PAMP names Sonakshi Sinha as first celebrity brand ambassador
BY TEAM IMPACT
More From Impact
Bombay Shaving Company pulls OmniBlade reel after Philips flags false OneBlade claims
BY TEAM IMPACT
IMPACT Stories
Healthcare, FMCG, Appliances see relief as India adopts three-slab GST system
BY Ruchika Jha
IMPACT Stories
Bappa’s Brandwagon: Faith, Footfalls & Full-Page Ads
BY Anushka Sengupta
More From Impact
Smit Shukla elevated to Country Head, Philips Personal Health, India subcontinent
BY NEETA NAIR
More From Impact
Havas Media India names Sonal Jadhav as Managing Partner– West
BY TEAM IMPACT
IMPACT Stories
VIDEO INTERVIEW: How did Philips launch wearable breast pumps?
BY NEETA NAIR
IMPACT Stories
The Enduring Power of Core Values: Crafting a Meaningful Personal Brand
BY Rajeev Jain
More From Impact
Evocus Enters Ready-to-Drink Market to Address Functional Hydration Gap
BY TEAM IMPACT
Creative Zone
Ads In Focus
BY Anushka Sengupta
IMPACT Stories
Zee's Differentiated Regional Approach
BY Pritha Pahari
More From Impact
Zee Launches ‘Z’ Whats Next Initiative, Announces Two New Hybrid Channels
BY TEAM IMPACT
More From Impact
Eveready launches #NeverOutOfLight hybrid torch with Sonakshi Sinha as 'Nikita Roy'
BY TEAM IMPACT
More From Impact
Prime Video’s New Brand Campaign Puts Feelings at the Heart of Streaming
BY TEAM IMPACT
More From Impact
McDonald’s India CFO Stars in Campaign Marking International Fries Day
BY TEAM IMPACT
Talking Point
‘WHATSAPP’ WITH BRANDS?
BY Pritha Pahari

TOP STORY

Caution: Brands Fighting Ahead

From Veeba’s subtle swipe at Maggi to Philips’ legal jab at Bombay Shaving Co., comparative ads push boundaries, testing how far brands can go

The Rebel Recipe

‘Creative work now brings least revenue’

NEWS LETTER

Subscribe for our news letter

E - PAPER


  • CURRENT

  • LAST WEEK

Subscribe To Impact Online

BUY IMPACT ONLINE

IMPACT SPECIAL ISSUES


  • Suniel shetty takes the Spotlight

  • Miked Up for Goafest

  • Get Set Goaaa!

  • Anupriya Acharya Tops the IMPACT 50 Most Influenti

  • Advertising Turbocharged

  • A Toast to creativity

  • GOAing towards tech-lead creativity

  • REDISCOVERING ONESELF

  • 50 MOST INFLUENTIAL WOMEN LIST 2022

  • BACK WITH A BANG!

  • Your Best Coffee Ever

  • PR Commune Magazine June-July 2022

  • 13th-ANNIVERSARY-SPECIAL

  • PR Commune Magazine April 2022

VIDEO GALLERY VIEW MORE

Why did HDFC Life adopt Mahalaxmi Metro Station?