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Spotlight
Sensory Upswing
BY Antora Chakraborty

Talking Point
Is Sorry Enough?
BY Antora Chakraborty

Spotlight
Agla Station: Audio Marketing
BY Ruchika Jha

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Garage Worldwide appoints Ashish Chakravarty as Partner & Chief Creative Officer
BY TEAM IMPACT

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Bakingo collaborates with Kitkat to introduce new chocolate dessert range nationwide
BY TEAM IMPACT

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Go Colors teams up with Prajakta Koli for new bottomwear collection
BY TEAM IMPACT

Cover Story
Kuch Khaas Tha
BY TEAM IMPACT

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Rishabh Pant and Navjot Sidhu bring cricket charm to Goibibo’s new campaign
BY TEAM IMPACT

Cover Story
Less Vs. Luxe
BY Pritha Pahari

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John Jacobs Partners with Abhay Deol for 'Coastline' Travel Campaign
BY TEAM IMPACT

IMPACT Stories
Why Is Demon Slayer’s Release Such a Big Deal for Fandom, Fashion, and Commerce?
BY Ruchika Jha

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MILKMAID Launches New TVC Highlighting Homemade Desserts
BY TEAM IMPACT

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Zomato onboards Shah Rukh Khan as its new brand ambassador
BY TEAM IMPACT

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OpenAI appoints PHD as global media agency of record
BY TEAM IMPACT

Cover Story
Koli-ty in every role
BY Pritha Pahari

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KITKAT and Spotify launches new campaign ‘Break the Loop’ with Ayushmann Khurrana
BY TEAM IMPACT

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Burger King India and Nestlé KitKat Introduces the New BK Fusion Range
BY TEAM IMPACT

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MAGGI Launches Campaign Highlighting Plastic Waste Management on Environment Day
BY TEAM IMPACT

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Drools Secures Investment, Nestlé S.A. Acquires Minority Stake
BY TEAM IMPACT

Cover Story
‘CONCERT’ED GAINS
BY Jennifer Thomas

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Which ads delivered the biggest creative punch this week? IMPACT curates the ones worth your time


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