HAVAS MEDIA
THE PEOPLE VISHNU MOHAN, CEO, HAVAS MEDIA APAC THE STORY Havas Media was launched in India in 2006, and is the media arm of French advertising group Havas, the sixth largest advertising group in the world. Initially in India, it existed as a part of EuroRSCG and in 2007, struck out on its own. Though one of the youngest media groups globally, Havas Media is one of the fastest growing, having grown from 10 markets in 1999 to 122 markets in 2012. The companies within Havas Media include: MPG (global media communications network), Arena Media (tailormade communications network), Havas Digital (global interactive network) and Havas Sports & Entertainment (global sports and entertainment communication network). The agency’s ‘Meaningful Brands’ framework challenges the traditional marketing definitions of brand value and offers a new set of communications tools to measure and build brand value in today’s demanding environment. THE NAME Not many people know that Havas Media is named after Charles- Louis Havas (July 5, 1783 –May 21, 1858), a French writer, translator and founder of the news agency Agence France-Presse (AFP). THE REACH Havas Media has five offices in India, at New Delhi, Mumbai, Bangalore, Calcutta and Hyderabad, and employs more than 150 personnel. THE FUN Fun is an intrinsic part of the Havas agency culture. One of the highlights of the year is the off-site, which sees teams from all over Asia meeting in locations like Phuket, Bali and Bangkok. Celebrating birthdays and festivals add a lot of charm to the work environment. Havas staffers also enjoy days like Women’s Day and Valentine’s day, and mark these by presenting hampers to all women employees. THE BRANDS MPG, TRADITIONAL MEDIA PLANNING AND BUYING ARM THE CLIENTS HYUNDAI, MTS, PARLE, HEINZ, TVS TYRES, GHADI, VLCC, CARLSBERG, KOHLER, SLEEPWELL, TAJ GROUP, RECKITT BENCKISER, CAPGEMINI, AND MANY OTHERS. THE NEW ADDITIONS GUFIC BIOSCIENCES, QUIKR,THE HISTORY CHANNEL, VASWANI BUILDERS, DBS BANK BNP MUTUAL FUND, BLOOM HOME AND HEARTH, INDUS TOWERS, KINGDOM OF DREAMS, NV GROUP, ETC RECENT BIG CAMPAIGNS • Hyundai Eon ‘Talk to Trust’ communication THE ESSENCE, ACCORDING TO ANITA NAYYAR Q] What is the USP of Team Havas Media? What sets Team Havas Media apart is our entrepreneurial culture, a challenger mindset and expertise in new media and specialist offerings like mobile marketing. Being a late entrant in the market, we have had to face fierce competition. That is why we rely heavily on innovation and new media solutions to engage clients. Also fighting for every piece of business has given us a winning mindset, and made us one of the fastest growing media networks globally and in the Asia Pacific. Q] How does the road ahead look like? What are the new frontiers the agency is looking at? The road ahead looks promising. We have a strong leadership globally, regionally and locally. The leadership is clear that new frontiers of growth for our group are Digital and specialist verticals and it has been investing in these verticals. In the last one year, we launched two specialist brands in India - Mobext, the mobile marketing brand and Ecselis, focused on performance marketing. We are poised to leverage the strengths of traditional and non-traditional brands to provide integrated and meaningful solutions to clients. Q] What is the one word or phrase that sums up Havas Media? Meaningful Brands
ANITA NAYYAR, CEO, HAVAS MEDIA, INDIA AND SOUTH ASIA
MOHIT JOSHI, MANAGING DIRECTOR, MPG INDIA
UDAY MOHAN, EXECUTIVE DIRECTOR, MPG NORTH INDIA
KUNAL JAMUAR, EXECUTIVE DIRECTOR, MPG WEST INDIA
MAHIMA BHANUKUMAR, DIRECTOR, MPG SOUTH INDIA
RAJ DATTA, SENIOR GENERAL MANAGER, TME MPG
RUMA SENGUPTA, CHIEF STRATEGY OFFICER, HAVAS MEDIA INDIA
ANURAG BHATNAGAR, HEAD, MEDIA CONTACTS(HAVAS DIGITAL), INDIA
UTKARSH SINGH, GENERAL MANAGER, HAVAS SPORTS & ENTERTAINMENT
ANKUR RASTOGI, GENERAL MANAGER, MPG ACTIVE
ARNAV NEEL GHOSH, GENERAL MANAGER, MOBEXT
HAVAS SPORTS & ENT. BRAND ENGAGEMENT NETWORK
MPG ACTIVE, OOH
MPG SOLUTIONS, BTL / ACTIVATION
CATALYST RESEARCH & MODELING
MEDIA CONTACTS, DIGITAL MEDIA PLANNING AND BUYING ARM
MOBEXT, MOBILE MARKETING
ECSELIS, PERFORMANCE MARKETING ARM
• MTS MBlaze Live Streaming with actor Imran Khan
• MTS MBlaze Dongle Integration during promo of Indian Idol
Tags : AGENCY PROFILE