An agency timeline
By Gerard Jayaranjan Creative Director, Euro RSCG Tweeters: Shiny_black-suit (servicing) Shiny_black-suit_medium_size (servicing kid) Pickasso (art) Type-O_ (copy) Wall-ET (Branch Head) Splanner_in_the_works (planner) Wall-ET: I swear to Peter Drucker, I am going to fire that writer. It’s 8:30 am and he still isn’t at work! Shiny_black-suit_medium_size: RT @ Shiny_black-suit Today is gonna b a good day. Today is gonna b a good day Shiny_black-suit: Oh s**t. He is already in office #FML Shiny_black-suit_medium_size: RT @ Shiny_black-suit oh s**t. He is already in office #FML Splanner_in_the_works: Can’t believe he doesn’t even know the meaning of the word ‘Expergefaction’ and he calls himself a writer. Sheesh! Splanner_in_the_works: And he has the ba**s to call my briefs ‘gadzookery’. As if it’s even a word! I write better than him Type-O_: Another brief from my planner. Sigh! Have to carry my dictionary around. Pickasso: Wot’s da bg deal about twitter? Its jst a bnch of wrds. FB rox. Ths sux. Shld nvr listn to my wrtr Pickasso: I nvr rd hs cpy. nd he thnks I am gnna rd hs tweets? Ha ha ha Pickasso: Wht da f* is ‘a brighter shade of black’???? AAAARGH! Wall-ET: Finally he arrives. But not a bad chap, actually. At least he was the only one nodding in agreement to my ‘increasing efficiency through curbing useless meeting’ Type-O_ : and what’s with the old man. He kept looking at me and smiling throughout that meeting? Shiny_black-suit: Nice meeting with client. Gotta churn out a campaign by evening. God, I love such highpressure jobs. Cracking briefs in 5 minutes Type-O_ : WTF! Pickasso: RT @Type-O_ WTF! Type-O_ : And WTF does he mean by proof-read everything I write. Of course I do. There is no way in hell I don’t poof-read everything I write Type-O_: hmmm, campaign by evening. Must crack a simple idea with powerful visuals. Like the playstation ads. No one reads copy anyway Pickasso: WTF?! #FML Splanner_in_the_works: What do they mean by ‘creative block’? have they heard of planner block? Type-O_: The bloody art guy managed to convince me to hunt for images #FML Type-O_ : hmmm, maybe I should think of a headlinebased campaign. And let art do word-art type thingy Shiny_black-suit: 2 hours to deadline. Panic button Shiny_black-suit_medium_size: Boss will be back in 3 hours after lunch. Panic button panic button Pickasso: fnally fgred out wht ‘brighter shade of black’ means. Its called white #FML Shiny_black-suit: no signs of writer. The art director seems to be busy looking for him at fb.com #FML Wall-ET: 30 minutes away from the client the calling me up. WTF is going on? Shiny_black-suit: phew! I love this job! PS. Nice work Shiny_black-suit_medium_size: RT @ Shiny_blacksuit phew! I love this job! PS. Nice work Splanner_in_the_works: always awesome feeling to see some good work born out of your brief. I love this job! Wall-ET: crisis averted. :D my creative team rocks! I love this job Type-O_ : :D... Now, that’s why you don’t delete the previous unsold work for another client done in another agency! :D I love this job! Pickasso: If only he had also saved the photoshop files #FML Feedback: inkslinger04@gmail.com
Tags : Backbeat