BRAND: TVS Motor Company
Hum banayein, jo Aapka
dil chaahe
CREDITS
Creative Agency: FCB Ulka
Production House: Entourage Films
Director: Shikha Makan
Media Agency: Madison Communications Pvt Ltd
AGENCY
This gave us the opportunity to bring together for the first time on television, two of the biggest stars in India, Mr. Amitabh Bachchan and Mr. Mahendra Singh Dhoni. Understanding consumer needs is core to TVS product development and marketing. This campaign brings together beautifully the philosophy that has gone behind TVS BS-VI launch.
Nitin Karkare
CEO, FCB Ulka
CLIENT
Mr. Amitabh Bachchan and Mr. MS Dhoni are both Indian legends with long association with TVS Motor Company, and they introduce India’s 1st and only dual platform Fi technology. The consumer and expert feedback to Ecothrust Fuel injection (ETFi) and Race Tuned Fuel injection (RTFi) has been extremely encouraging.
Aniruddha Haldar
Vice President (Marketing), Commuter Motorcycles, Scooters and Corporate Brand, TVS Motor Company
BRAND: Himalaya Hand Cream
#LoveYourHands
CREDITS
Agency: Mullen Lintas
Brand Planning: Sushma Rao and Gargi Sarvankar
Creative: Sangeetha Sampath, Vaishali Jain, Ranbir Singh Bhogal
Account Management: Siddhartha Roy, Lopamudra Bhattacharya, Anahita Brar, Chetali Kudtarkar
Production house: Ambidextr Studios LLP
Director: Abhay Punjabi
AGENCY
With the increased safety measures and the lockdown, there is an impact on our hands, which are doing way more than they are used to. While the visual language stands as a crucial part of our everyday lives, the track is youthful and vibrant, ensuring that the essence of the brand feels relatable.
Garima Khandelwal & Azazul Haque
Chief Creative Officers, Mullen Lintas
CLIENT
Due to frequent hand washing and use of sanitizers, many people are facing the problem of rough and dry hands. Our new communication, ‘Not just a skin cream’, highlights the importance of using a hand cream over any other skin cream for soft and supple hands. It underlines the importance of this special care that our hands deserve.
Rahul Panchal
General Manager - CPD-Marketing, The Himalaya Drug Company
BRAND: Honda City
‘Rush of Supremacy’
CREDITS
Client: Honda Cars India Limited.
Creative Agency: Dentsu One Pvt. Ltd.
Office Head: Harjot Narang
National Creative Director: Titus Upputuru
Creative Team: Titus Upputuru, Auryndom Bose, Neharika Awal, Sumanyu Singhal, Timothy Rufus
Planning Team: Anand Murty, Samik Chatterjee
Executive Vice President, Account Management: Abhinav Kaushik
AGENCY
Now for years, people have been saying that it gets lonely and boring at the top. We thought it is time to bust that myth. Despite the lockdown, God helped us execute every nut and bolt of this campaign with various assets, across different platforms. The Honda Connect campaign, featuring several videos around the Boss Dog, was great fun too.
Titus Upputuru
National Creative Director, Dentsu One
CLIENT
The goal of the campaign was to bring all these pillars alive in a tone and manner that is true to the original sedan - the Honda City. The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices he makes.
Rajesh Goel
Sr VP and Director - Sales and Marketing, Honda Cars India
BRAND: Chandrika Ayurvedic Soap
#BeAyurvedaProtected
CREDITS
Creative Agency: Brand David
Creative team: Sharat Kuttikat, Nikhil Narayanan, Vidyanath PA, Sathish Kannan, Bibeesh CP, Sujith Bose & Parvathy Rajmohan
Production house: Lucifer Circus
Director: Deepak Thomas
Executive Producer: Gaurav Chanana
Music Director (Optional): Hanif Shaikh
AGENCY
We wanted to reassure people that the solution they should always trust is something that they’ve always known. Chandrika has been their trusted Ayurvedic soap for generations. Using the device of a secret being shared, we brought to life a warm exchange between friends who are in different locations but have the same strong belief in Ayurveda, and therefore, Chandrika Ayurvedic Soap.
Sharat Kuttikat
Group Creative Director, Brand David
CLIENT
In the current scenario and information overload, it was important to remind consumers that the trusted and age-old solutions that are well-known secrets are packed with natural goodness. Handcrafted with twice the goodness of coconut oil and seven Ayurvedic herbs, Chandrika Ayurvedic soap has always remained and will provide the required Ayurvedic Protection.
S Prasanna Rai
Vice-President, Marketing, Wipro Consumer Care and Lighting