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BRAND: Bajaj Pulsar
‘Chalk lines’

CREDITS
Creative: Sukesh Nayak, Chief Creative Officer,
Ogilvy West Hemal Jhaveri, Group
Creative Director
Khurram Haque, Group
Creative Director
Sundar Sharma, Creative Director
Vivek Jadhav, Creative Director
Account Management:
VR Rajesh, Office Leader,
Ogilvy West
Harsh Bhatt, Executive Vice President
Account Planning:
Ganapathy Balagopalan, Head
Of Strategic, Ogilvy West
Srinivas Madala, Sr. Vice President

AGENCY
Pulsar ‘Two chalk lines’ is about our spirit of never giving up. It’s about us having the courage to ride out of this challenge too.

Sukesh Nayak
Chief Creative Officer, Ogilvy India

CLIENT
With new rules being written in this new age, what does not change is the fact that the product range designed and developed in India is still a bestseller and a world-beater. There is also a surprise for our legions of Pulsarmaniacs where they get a sneak peek of the new Pulsar NS editions in the film.

Narayan Sundararaman
Head of Marketing, Bajaj Auto Ltd

BRAND: Haldiram’s

CREDITS
Client: Haldiram’s
Client Team: Neeraj Agrawal, Shruti Agrawal, Anshita Agrawal
Agency: Lowe Lintas Bangalore
Creative: Sagar Kapoor, Romel Joseph, Lohith Chengappa,
Nainaa Rajpaal, Sukumaran N
Account Management: Sudhir Nayak
Planning: Namrata Sukumar
Production House: Equinox Films Private Limited
(Director: Nitin Parmar)

AGENCY
Haldiram’s is as Indian as any brand can get. With this campaign, we are bringing alive India’s love for ‘meetha’, the fact that we Indians don’t need occasions to enjoy our sweets. Also, the fact that we love serving and sharing sweets a bit more than eating them.

Sagar Kapoor
Chief Creative Officer, Lowe Lintas

CLIENT
This campaign has been designed to make the brand extremely relatable to our audiences, by showcasing Haldiram’s as a part of their daily lives. Hence ‘Desh ki Mithaas’

Neeraj Agrawal
Director, Haldiram Foods International Pvt. Ltd.

BRAND: Max Life
#ProtectionFrontFootPe

CREDITS
Creative Agency: Déjà Vu Productions
Production House: Déjà Vu Productions
Director: Sonal Dabral

AGENCY
I found the script to be right balance of substance and humor which helped me deliver a positive message in the execution of the creative, a first for a life insurance brand.

Neelay Shah
Director, Déjà Vu Productions

CLIENT
By teaming with the dynamic team of Royal Challengers Bangalore, we aim to encourage their wider millennial fanbase to safeguard their family from life’s hardships. By staying invested in a comprehensive term insurance plan one can lead through the tough times with #ProtectionFrontFootPe.

Aalok Bhan
Director and Chief Marketing Officer, Max Life

BRAND: DBS Bank IndiaCREDITS

Creative Agency: Leo Burnett
MD – India & CCO, Leo Burnett South Asia: Rajdeepak Das
MD – India & CSO, Leo Burnett South Asia: Dheeraj Sinha
Executive Creative Director: Neel Roy Cruz
Creative Team: Gandhali Karnik, Vinod Perumbidi,
Robins Mathew and Satvika Jain
Sr. Vice President & Head of Planning - Mumbai:
Vipasha Bhuptani
Brand Strategy Director: Raghav Swamy
VP: Pooja Mehta
Brand Services Director: Sharvari Salvi

AGENCY
The very project itself stands testimony to the message we are trying to convey to our customers. Another interesting aspect of the campaign is that the idea for the film script came from one of Sachin Tendulkar’s video challenge, which went viral and was trending during the nationwide lockdown.

Neel Roy Cruz
Executive Creative Director, Leo Burnett

CLIENT
The narrative of our new brand film hinges on safety, trust and resilience. The well-being, both physical and financial, of our customers, colleagues and partners has been our top priority through these challenging times. The film aligns with this and assures viewers that DBS is a partner they can rely on.

Shoma Narayanan
Executive Director - Group Strategic Marketing & Communications at DBS Bank India