BRAND: KIRLOSKAR
CAMPAIGN: SMILES AROUND THE WORLD
CREDITS
Agency: Lowe Lintas
AGENCY
“The challenge was to make it human-centric without compromising on creativity. The team came up with a solution of setting the film in a photo studio with changing cast members and backdrops, thereby conveying Kirloskar’s global presence without having to travel the globe.”
Shantanu Sapre
Executive Director, Lowe Lintas
CLIENT
“Almost all the Kirloskar products are intermediate and hence one might not ever get to see one working. It’s critical that communication is humane enough for a wide cross-section to emotionally connect with the brand. That too without being burdened with the complex product stories.”
Madhav Chandrachud
President, Kirloskar Proprietary Limited
BRAND: EID PARRY’S WHITE LABEL SUGAR
CAMPAIGN: #INSIDEOUTSIDE
CREDITS
AGENCY: RK SWAMY BBDO
AGENCY
“The story tells the consumer that if you see the Parry’s name outside the pack, you can be sure of what’s inside; trust is a brand’s most precious asset and we wanted to shine the light on Parry’s impeccable quality and reputation and legacy.”
Navneet Virk
Sr. Vice President & Creative Director, RK Swamy BBDO
CLIENT
“The #InsideOutside campaign is an opportunity for us to strongly educate and enlighten consumers about the various measures and quality standards that EID Parry Sugar undertakes before adding sweetness to their life.”
Balaji Prakash
Sr. Vice President Sales & Marketing, EID Parry
BRAND: Future Generali India Insurance
Campaign: #HealthInsideOut campaign
CREDITS
Agency: Wondrlab
AGENCY
“We needed an idea that could get inside people’s heads to make them reflect on their everyday behaviour to understand their mental state. That’s how we came up with the idea that the objects around us, which face our issues daily, should tell their tale.”
Amit Akali
Co-founder and Chief Creative Officer, Wondrlab
CLIENT
“During our conversations with mental health experts and affected parties, we found that the first manifestation of mental health issues is inflicted on inanimate objects. Our campaign tells a compelling story from their perspective, urging the audience to realise the gravity of these issues.”
Ruchika Varma
CMO, Future Generali
India Insurance