BRAND: GLANCE
CAMPAIGN: ‘YE GLANCE HAI’
CREDITS
Agency: DDB Mudra
AGENCY
“We wanted to entertain. We realised that a product as rich and varied as Glance needed to be experienced. So, we decided to a simple, running gag that entertains every time and just leaves enough intrigue on the table for you to check out the product.”
Visnhu Srivatsav
Creative Director, DDB Mudra Group
CLIENT
“Within two years of its launch, Glance has positioned itself as the leading platform for content delivery; we wanted to further amplify this, by telling them how Glance can take them to their exciting worlds of content preferences through crisp stories told by their favourable stars.”
Bikash Chowdhury
Chief of Marketing, Glance
BRAND: BIG BAZAAR
CAMPAIGN: BACHAT PAANE KI VACCINE
CREDITS
Agency: Wondrlab
AGENCY
“We are excited at having the opportunity to work on India’s biggest retail sale. Big Bazaar is one of India’s most iconic brands and ‘Sabse Saste Din’ is also a brand by itself. It was important to cut through the clutter and do justice to a big annual property.”
Amit Akali
Co-Founder and CCO, Wondrlab
CLIENT
“#O2O Online to Offline is a big initiative we have taken at #BigBazaar. It cannot get bigger than this during our most iconic Sale, Sabse Saste 6 Din #SS6D. Big Bazaar has gone an extra mile and is offering more savings if you pre-pay for the shopping.”
Pawan Sarda
Group CMO, Digital, Marketing & e-commerce, Future Group
BRAND: PURPLLE
CAMPAIGN: #GOPURPLLE
CREDITS
Agency: Spring Marketing Capital
AGENCY
“Purplle has a wide variety of natural products, an unparalleled offering in today’s market. Our aim has been to communicate all these features of the platform to consumers in a fun, quirky yet informative manner with Sara Ali Khan sharing our story.”
Arun Iyer
Co-founder, Spring Marketing Capital
CLIENT
“We are delighted to have Sara as the face of Purplle. She exemplifies the confidence and determination of a strong, new-age woman. She is expressive, authentic and extremely comfortable in her skin, making her a powerful role model for young girls.”
Manish Taneja
Co-founder & CEO, Purplle.com
BRAND: PAMPERS
CAMPAIGN: #ITTAKES2
CREDITS
Agency: Leo Burnett
AGENCY
“This campaign is a perfect example of our humankind philosophy, which puts people and purpose at the heart of every conversation. The connection and bond between a parent and child are nurtured and strengthened when both parents are equally involved.”
Rajdeepak Das
Chief Creative Officer - Leo Burnett, South Asia, and Managing Director – India
CLIENT
“Thousands of dads today set an example of equal parenting in their own way. Through this campaign, the brand hopes to start a conversation to positively change the parenting paradigm and encourage more moms and dads to join the #ItTakes2 movement.”
Abhishek Desai
Senior Director and Category Leader, Baby Care, P&G Indian Subcontinent