BRAND: PEPPERFRY
CAMPAIGN: #WOWWOMANIYA
CREDITS
Agency: Social Panga
AGENCY
“Pepperfry believes in the power of independent modern women. Moving away from the usual inspirational route, we aimed at adding a unique edge to this women’s day. There’s nothing that describes these women better than ‘Wow’, because they are indeed, ‘#WowWomaniya’.”
Gaurav Arora
Co-Founder, Social Panga
CLIENT
“One of our core cultural propositions is to create, and cherish independent individuals that break barriers. Thus, on International Women’s Day, through our #WowWomaniya campaign, we would like to applaud the women who are creating history in their own ways.”
Ankit Khirwal
Marketing Head, Pepperfry
BRAND: DOVE
CAMPAIGN: #STOPTHEBEAUTYTEST
CREDITS
Agency: Ogilvy India
AGENCY
“With this campaign, Dove provokes a conversation around the practices during the marriage process that diminish and chip away a woman’s self-worth. This is a small step towards achieving the brand’s beautiful ambition of a world where women can enjoy beauty on their own terms.”
Hephzibah Pathak
Vice Chairperson & Chief Client Officer, Ogilvy India
CLIENT
“As owners of some of the largest beauty brands in the country, the onus to make beauty more positive and more inclusive is on us. With #StopTheBeautyTest, we want to go one step forward in that direction.”
Priya Nair
Executive Director, HUL & VP – Beauty and Personal Care South Asia
BRAND: ALL
CAMPAIGN: #SIZEHAPPY
CREDITS
Agency: Brandmovers India
AGENCY
“The #SizeHappy campaign focuses on so much more than self-love; a person is never defined by a number or a tag. #SizeHappy is fun and full of spunk but, at the same time, it leaves you with an important message of positivity and acceptance.”
Suvajyoti Ghosh
Chief Creative Officer and MD, Brandmovers India
CLIENT
“As a brand, we believe that size is nothing but a state of mind. Size happy says whether you are a size 0 or something else, you are happy. We intend on starting a conversation, busting body myths and just celebrate every single body with #SizeHappy.”
Pawan Sarda
Group CMO (Marketing, Digital & e-commerce), Future Group
BRAND: SKINN BY TITAN
CAMPAIGN: #BESTSAIDWITHSKINN
CREDITS
Agency: Ogilvy
AGENCY
“The team had a blast exploring this awkwardness, making it light-hearted, ending with a very poignant realisation that love is best expressed without words. Adding powerhouse performers RR and Patralekha has brought this campaign together as one entertaining piece of communication.”
Divya Bhatia
Group Creative Director, Ogilvy - South India
CLIENT
“Gifting a perfume to a loved one is an intimate gesture. And to gift the right perfume one has to know someone so well. Rajkummar and Patralekha have such great chemistry which flows effortlessly in this film.”
Kanwalpreet Walia
Marketing Head, Fragrance and Accessories Division, Titan Company Limited