BRAND: HOUSING.COM
CAMPAIGN: YAHAAN SEARCH KHATAM KARO
CREDITS
Agency: Lowe Lintas
AGENCY
“Buying, selling, renting or moving-in to a house can be a trial by fire where we take the hassles involved in the process as an integral part. Our new idea for Housing.com questions that behaviour, and motivates them to switch to a hassle-free experience.”
Janmenjoy Mohanty
Regional Creative Officer, Lowe Lintas
CLIENT
“Hassles are seen as an inherent attribute of property transactions. Our ad campaigns became an instant hit among our audience for not only busting that myth but also for the fact that we, as a brand, help our consumers cut down on the traditional hard work.”
Snehil Gautam
Head, Growth & Marketing, Housing.com
BRAND: DULUX PAINTS
CAMPAIGN: DULUX ASSURANCE
CREDITS
Agency: Mullen Lintas
AGENCY
“The concept behind the TVC was to make the concept of Dulux Assurance relatable by showcasing various facets of life that all of us have encountered and how an expert infuses confidence in such scenarios.”
Azazul Haque
CCO, Mullen Lintas
CLIENT
“As pioneering experts in the paint industry, we’re making a promise like no other. With the launch of Dulux Assurance, we’re committed to delivering on the high expectations of our customers assuring perfect colour, finish and coverage.”
Rajiv Rajgopal
Managing Director, AkzoNobel India
BRAND: MEESHO
CAMPAIGN: #MYSTOREMYSTORY
CREDITS
Agency: DDB Mudra
AGENCY
“To take forward our journey of encouraging women entrepreneurs, we wanted to bring out how simple and powerful an ally Meesho is. The film effectively communicates that Meesho is as vast and resourceful as your contact list.”
Rahul Mathew
Chief Creative Officer, DDB Mudra Group
CLIENT
“Through our TVC we want to convey to women entrepreneurs to look no further than Meesho as we understand their aspirations to meet their customer’s varied demands and preferences. One can always find something for everyone at Meesho.”
Vidit Aatrey
Founder & CEO, Meesho
BRAND: NILON’S INDIA
CAMPAIGN: NILONS GGP HAI TOH JAHAAN HAI!
CREDITS
Agency: M&C Saatchi February
AGENCY
“With the duo of strong ginger and healthy garlic making everyday kitchen life interesting, we have ensured that the adorable characters designed by Rajdeep, our Digital Art Lead, are remembered for a long time to come, along with the unique benefits of the G&G paste.”
Gopal S Krishnan
Founder & MD, M&C Saatchi February
CLIENT
“Nilon’s has always tried to reach the space in consumers’ kitchen not just physically but through stories and conversations as well. We aim to be friendlier and more approachable with this campaign and acquaint millennials with the benefits of having G&G Paste with it.”
Rajheev Agrawal
Director & CEO, Nilon’s