BRAND: GREAT LEARNING
CAMPAIGN: JO SEEKHTA HAI, WOHI AAGE BADHTA HAI
CREDITS
Agency: Sideways
AGENCY
“Great Learning’s stance of ‘Jo seekhta hai, wahi aagey badhta hai’ is true of any sphere of life or career. Virat is an embodiment of this philosophy. And the results are there for all to see.”
Abhijit Avasthi
Co-founder, Sideways
CLIENT
“Virat embodies Great Learning’s philosophy of lifelong learning and disciplined effort in his game. We believe his passion to stay at the top of his game will inspire our learners and audience to uplift their careers through mentored learning.”
Aparna Mahesh
Chief Marketing Officer, Great Learning
BRAND: LUMINOUS FANS
CAMPAIGN: GHAR KI KHUSHIYON KO, NAZAR NA LAGE
CREDITS
Agency: 82.5 Communications
AGENCY
“Several culturally-rooted practices of avoiding the evil eye have been applied in a smile-inducing way in this series of films for beautiful Luminous fans. The idea was to get the attention of consumers with the humour and then wow them with the stunning range of fans.”
Sumanto Chattopadhyay
Chairman & Chief Creative Officer, 82.5 Communications
CLIENT
“Our new campaign emphasizes on Luminous’ energy efficient designer fans range that are aesthetically appealing and economical. The new campaign humorously captures the essence of how we all in India put a kala tika on beautiful things to keep away evil eye.”
Sachin Bhalla
Sr. Vice President, Marketing, Luminous Power Technologies
BRAND: GODREJ SECURITY SOLUTIONS
CAMPAIGN: #IAMFIRESAFE
CREDITS
Agency: Wunderman Thompson
AGENCY
“We need to be prepared for every eventuality these days. We wanted to remind people that one of the most important things to do during a fire is to leave all your things where they are and save what’s most precious like your family.”
Priya Pardiwalla
Sr. VP & ECD, Wunderman Thompson
CLIENT
“We want to build a vigilant society and increase proactive adoption of security measures amongst citizens and experts alike to fight fire hazards. We have taken a step to help India become a fire safe nation and reduce loss of life and property during a fire.”
Mehernosh Pithawalla
Vice President, Godrej Security Solutions
BRAND: MCDONALD’S INDIA
CAMPAIGN: JUST CAN’T GET ENOUGH
CREDITS
Agency: DDB Mudra
AGENCY
“The campaign really reflects what the consumer feels about McSpicy Fried Chicken – you keep wanting to go back for more. And just like our chicken, Rashmika is a star that South India can’t get enough of. So, it all came together as the perfect recipe.”
Rahul Mathew
Chief Creative Officer, DDB Mudra Group
CLIENT
“McSpicy Fried Chicken is carefully marinated with ghost chilly pepper and fried to perfection to ensure it tastes just the way consumers love it. Our aim is that with this great product and Rashmika’s strong appeal, we will grow our market share rapidly in these markets.”
Arvind RP
Director – Marketing & Communications, McDonald’s India (West and South)