BRAND: ITC DERMAFIQUE
CAMPAIGN: SOLEIL DEFENSE
AGENCY
“The project was interesting to work on with researching on Full Light Technology opening new creative avenues for us to explore as well. Creative Dissemination is a key pillar of communications and a unique product such as the Dermafique Soleil Defense range only aids our creative juices to flow better!”
Namita Roy Ghose, Director, White Light Moving Picture Company
CLIENT
“Sunscreens with the innovative Full Light Technology that targets the complete 360° Sun Spectrum is the apt solution to Suncare that it not only limited to protection from UVA & UVB rays but also from the solar aggression of visible light and infrared rays. Hence, indoors or outdoors 360 degree sun protection is a must.”
Aparna Santhanam, Dermatologist, and Skin Expert - ITC Dermafique
BRAND: LT FOODS LIMITED
CAMPAIGN: BANEGA TOH FARQ DIKHEGA
AGENCY
“The brand communication over the years has evolved keeping pace with the changing consumer aspirations & tastes. The extension of Banega Toh Farq Dikhega campaign demonstrates the consistent effort taken by the company to curate the best in category product.”
Ritesh Arora, CEO India, Far East Business
CLIENT
“The new campaign of Daawat by LT Foods not only extends the proposition of ‘Banega Toh Farq Dikhega’ but also showcases the special care and effort the company takes through a four- stage curation process of Chunkar, Bachakar, Sambhaalkar, and Sajaakar.”
Ashwani Kumar Arora, Managing Director and CEO, LT Foods Limited
BRAND: BATH BUSINESS, BRILLOCA
CAMPAIGN: THOUGHTFUL IS BEAUTIFUL
AGENCY
“The creative idea was to bring back our cute millennial couple from the launch campaign, and carry forward their thoughtful or beautiful banter in an unexpected yet charming way through a role reversal scenario.”
Dheeraj Renganath, Co-Founder & ECD, MagicCircle Communications
CLIENT
“With this new campaign, we want to make new-age consumers more aware of the variety of innovative and efficient solutions we at Hindware offer, to make their lives easier.”
Sudhanshu Pokhriyal, Chief Executive Officer, Bath Business, Brilloca
BRAND: SETU
CAMPAIGN: #ANKHONKAINSURANCE
AGENCY
“The work culture at many places is wrong and is not going to change overnight. We highlighted the sad reality and presented it in a contrasting funny manner. With the #AankhonKaInsurance campaign, we hope people understand the long-term eye damage and share better equations with their bosses.”
Yash Kulshrestha, National Creative Head, ^ a t o m
CLIENT
“#AnkhonKaInsurance campaign is for our flagship vision product, Eye Max. Though nutrition is rarely associated with vision health, the reality is that superior plant-based nutrition can help defend against the ills of blue light exposure.”
Nihaal Mariwala, Founder, Setu