BRAND: TASVA
CAMPAIGN: SADA MAST RAHO
AGENCY
“It is their big day and they still want to have a good time. That’s why we wrote ‘Sada Mast Raho’. It was wonderful to partner Tarun Tahiliani. I love his sensibilities and the finesse that he has brought into the garment is pure genius.”
Titus Upputuru, Creative Head, Taproot Dentsu Gurgaon
CLIENT
“The spirit of Tasva i.e ‘the best of self’ can not be expressed in jaded, forced portraits but must be expressed in the current possibilities - of movement, freedom and self-expression. The film beautifully captures this in the digital age.”
Tarun Tahiliani, Tasva, an Aditya Birla Group Venture
BRAND: KURKURE
CAMPAIGN: AB LAGA MASALA
AGENCY
“Daily life can be such a routine and boring when there is no ‘masaledar’ twist. Watch how the spicey tangy and ‘chatpata’ flavours ka hit make Akshay a mast chor in the new ad campaign for the brand.”
Ritu Nakra, Senior Vice President, Wunderman Thompson
CLIENT
“Kurkure has a special place in the heart of Indian consumers with its iconic flavour and ‘tedha’ persona. Through this film, we want to intensify the brand love and celebrate the iconic flavour of India’s favourite ‘masaledaar’ snack.”
Neha Prasad, Associate Director – Brand Marketing Kurkure, PepsiCo India
BRAND: DOT & KEY
CAMPAIGN: SPREAD THE LOVE
AGENCY
“To be honest, the idea of this film lay in the one sentence brief itself. My only job was to just draw a picture that would take viewers through the story.”
Bodhi Founder & Intern, The Voice Company
CLIENT
“We always strive to put so much of love and care into our products. But why contain love only in a jar, when the true essence of it is in the joy of giving and spreading it!”
Anisha Saraf and Suyash Saraf Founder of Dot & Key Skincare