BRAND: JAWA YEZDI MOTORCYCLES
CAMPAIGN: NOT FOR THE SAINT HEARTED
AGENCY
“The goal was to reflect the mindset of Yezdi Mad-Men who seek out challenges and adventures and strive to achieve them in a way that pushes them to challenge their limits.”
Sarvesh Raikar, Creative Head, Lintas Live
CLIENT
“Our campaign showcases an attitude that gives a youthful heart a sense of direction, allowing it to test its limits with ‘Yezdi, #NotForTheSaintHearted’.”
Anupam Thareja, Co-founder, Classic Legends
BRAND: BAIDYANATH RHUMA
CAMPAIGN: #NONSTOPZINDAGI
AGENCY
“The idea was to do something sticky and memorable in one of the oldest advertising categories: pain. The campaign, like Rhuma Oil itself, will bring a smile to the consumer’s face.”
Satbir Singh, Founder, Thinkstr
CLIENT
“Modern India is moving at a fast pace, which can induce stress and strain ultimately leading to joint, back, neck pain. Our goal with this campaign is to make them realize that pain doesn’t have to be a lifelong companion.”
Ajay Sharma, Director, Baidyanath
BRAND: SYMPHONY LIMITED
CAMPAIGN: SYMPHONY LARGE SPACE VENTI-COOLING
AGENCY
“The campaign aims to evangelize the benefits of venti-cooling and offer business-impacting logic to install Symphony’s cooling solutions.”
Rajiv Sabnis, Founder, Brave
CLIENT
“This campaign is intended to educate about the benefits of air cooling for businesses and also communicate how it acts as a growth and profit catalyst for them.”
Rajesh Mishra, President - Sales and Marketing, Symphony
BRAND: GROWW
CAMPAIGN: #LANGUAGEOFINVESTING
AGENCY
“It’s now critical to start building a unique, fresh voice for every brand. To break clutter and stand out in an endearing way, that is relatable to the masses, was what inspired the idea of ‘language of investing’.”
Abhijit Avasthi, Co-Founder, Sideways
CLIENT
“One of the reasons people feel apprehensive about investing, is they think that investing is only for the experts. We needed to reach out to these fence sitters in our effort to democratize investing for all.”
Harsh Jain, Co-founder, COO, Grow