BRAND: OZONE OVERSEAS
CAMPAIGN: AB CHALEGI FINGER KEY
AGENCY
“Overall tonality of the campaign has been thought provoking,urging people of states where the elections are being conducted, to acknowledge and exercise their voting rights and choose a better, progressive future.”
Mayank Khattar, National Creative Director, Dentsu Impact
CLIENT
“Through this campaign, we aim to sensitize people that by exercising the power of their finger they can choose the right government for better security & progress just like with a swipe of their fingers they can secure their valuables.”
Abhishek Aggarwal, President, Ozone Overseas
BRAND: TATA AIA LIFE
CAMPAIGN: #TREK
AGENCY
“This Women’s Day, we at Forest Films with TATA AIA Life Insurance, bring to you an inspiring tale of a beautiful relationship between two women - a mother & her daughter.”
Siddharth Cheulkar, Co-founder, Forest Films
CLIENT
“At Tata AIA, our mission is to provide the best and simplest life, savings, health, and retirement solutions for today’s discerning women. We aim to partner with them and empower them to live life on their terms.”
Venky Iyer, Executive Vice President and Chief Distribution Officer, Tata AIA Life Insurance
BRAND: KOTAK GENERAL INSURANCE
CAMPAIGN: #DRIVELIKEALADY
AGENCY
“Contrary to popular perception, women are actually safer drivers than men. Kotak General Insurance celebrates women drivers through its initiative #DriveLikeALady, which brings to life real stories of women who have taken the wheel with fortitude and courage.”
Sabyasachi Mitter, Founder & MD, FULCRO
CLIENT
“Our aim is to break the ill-informed stereotypes around women and driving by celebrating their real mettle. It is the resilience and fearlessness that translates into the meaning of ‘driving like a lady’ by rising against all societal biases.”
Suresh Agarwal, MD & CEO, Kotak Mahindra General Insurance Co. Ltd.
BRAND: CANARA HSBC OBC LIFE INSURANCE
CAMPAIGN: #COMPLIMENTNOTCOMPARE
AGENCY
“With this campaign we want to bring to focus the fact that a woman gracefully plays many roles in her life which deserves to be acknowledged with respect and sincerity without having to be compared with men as a benchmark.”
Sachin Kamble, National Creative Director, Leo Burnett India
CLIENT
“These comparisons, meant as compliments, have long been normalised. With such messaging, we are hopeful that the next time someone is complimenting a woman; they will stay away from comparisons and celebrate the woman for who she is.”
Tarannum Hasib, Chief Distribution Officer, Canara HSBC OBC Life Insurance