BRAND: AURELIA
CAMPAIGN: BE COMPLIMENT READY
AGENCY
“One look at Aurelia’s latest collection, we knew that it was a head turner. ‘Be compliment ready’ will show you the stylish side of Alia and help you imagine the most stylish side of you.”
Ritu Sharda, CCO - Ogilvy India North
CLIENT
“Be compliment ready aims to inspire women to be effortlessly themselves. It is about feeling confident and beautiful in your skin at all times. The campaign brings about this emotion seamlessly.”
Anant Daga, Managing Director - TCNS Clothing Co. Ltd
BRAND: LEMME BE
CAMPAIGN: MY STORY. PERIOD
AGENCY
“As advertisers, collaborating with an unapologetic brand like Lemme Be, we felt it was our duty to change this narrative, to spark a period revolution.”
Kirti Borkar, Creative Lead, Django Digital
CLIENT
“This ad film is an attempt to reach a wider audience and create a safe co-existing space for all menstruators who are afraid to have uncomfortable period conversations.”
Devidutta Dash, Founder, Lemme Be
BRAND: SURF EXCEL
CAMPAIGN: #RANGACHHEHAIN
AGENCY
“Sometimes as grown-ups we live with preconceived notions of being too old for something. But sometimes it is better to let go of these inhibitions, and enjoy moments like we would as children, carefree and to the fullest.”
Carlos Pereira, Founder, Carlos Creatives
CLIENT
“With our latest TVC campaign we aim to strike an emotional chord in a slice-of-life context that appeals to every adult. We hope our consumers connect with it as much as we did while conceptualising it.”
Prabha Narasimhan, Executive Director, Home Care, Hindustan Unilever Ltd
BRAND: PLIX TV
CAMPAIGN: #HOLISPLASH
AGENCY
“With India celebrating the festival of Holi after two years, the brief for the #HoliSplash Product TVC for Plix was not just to project the brand’s product range but also to encourage an idea of fun and frolic.”
Rohit Reddy, Founder & CEO, EiPi Media
CLIENT
“Our #HoliSplash campaign aims to encourage the benefits of opting for all natural products for everyone this holi. We hope to see them add the colour of positivity for everyone this Holi.”
Krithika Sriram, Chief Growth Officer, Plix