BRAND: VEGA
CAMPAIGN: #YOURPARTNERINSTYLE
AGENCY
“Our campaign highlights the fact that VEGA products are not just for everyday hair care and styling but these are products that lets everyone, whether a man or a woman, to truly love their hair.”
Rajdeepak Das, CEO & Chief Creative Officer - South Asia, Leo Burnett
CLIENT
“We are elated to announce our second consecutive ad in the hair brush category, aiming to educate the importance of picking the right hair brush amongst our target audience.”
Eiti Singhal, Chief Marketing Officer, VEGA
BRAND: THE PINK FOUNDRY
CAMPAIGN: YOU ARE STRONGER THAN YOU THINK
AGENCY
Our starting point was, skin has innate strengths. The journey from there to ‘Skin is stronger than you think’ was made to put a little faith back in the user (user’s skin).”
Ishita Misra, Director – Creative, Tilt Brand Solutions
CLIENT
“For long the world is used to celebrating extraordinary incidents as a showcase for strength and power - climbing mountains, achieving awards or winning competitions. I realized that nobody talks about the silent show of courage we exude in what we go through every day.”
Niloni Shah, Founder, The Pink Foundry
BRAND: MOTHER DAIRY
CAMPAIGN: #LAYERITWITHLOVE
AGENCY
“Butter and Cheese are some of the most exciting categories within the Mother Dairy Brand portfolio. This gave us the opportunity to setup a narrative that is rooted in the brand’s core value of stimulating togetherness.”
Pawan Bhatt, Executive Vice President, Ogilvy India
CLIENT
“By releasing a digital film, we intend to reach out to the new-age consumers, encouraging them to use the layer of love and goodness which relates to the goodness offered by a layer of butter and/or cheese in one’s diet.”
Sanjay Sharma, Business Head – Dairy Products, Mother Dairy
BRAND: MAN MATTERS
CAMPAIGN: #LETSTALKMAN
AGENCY
“We are always excited to associate with Man Matters, as the brand has always pushed the boundaries on how we should open up and feel.”
Sandeep Balan, Branded Content Partner, Spring Marketing Capital
CLIENT
“With this campaign, we are one step closer to our brand’s vision. The idea is to encourage the men to come forward and talk about their challenges without any hesitation or societal pressure.”
Anuroop Nair, Director of Brand Marketing, Mosaic Wellness