BRAND: KFC
CAMPAIGN: HOWZZAT
AGENCY
“Increasingly, voice marketing is forming an integral part of any Digital marketing commerce. While we had fun working on it with KFC, the idea was to ensure that consumers have as much fun while ordering their favourite KFC chicken.”
Aalap Desai, CCO, Isobar & Taproot India
CLIENT
“We all know how KFC is the perfect companion for cricket matches. And now we’ve taken this partnership a notch, or rather, few decibels higher. A first for the QSR category, we have introduced an app-exclusive voice enabled offer that encourages fans to shout ‘Howzzat’. The louder they cheer, the higher the discount.”
Moksh Chopra, CMO, KFC India
BRAND: GODREJ AER
CAMPAIGN: IF BATHROOMS COULD TALK
AGENCY
“Talking rooms is a wonderfully fertile creative canvas for Godrej aer. The film is insightful and single-minded, and at the same time full of fun and quirk. Godrej aer power pocket is quite a disruptive product, and I think the communication is just as fresh.”
Anu Joseph, Chief Creative Officer, Creativeland Asia
CLIENT
“A guest-ready bathroom is a fragrant one. And when you have Godrej aer power pocket in the bathroom, that’s taken care of. Its power gel technology ensures that your bathroom smells great for up to 30 days.”
Somasree Bose Awasthi, CMO, Godrej Consumer Products Limited (India)
BRAND: OREO
CAMPAIGN: #THINGSAREGETTINGSTRANGER
AGENCY
“It’s an amazing opportunity which brings together two iconic brands –Netflix and Oreo. For the first time, these powerful brands have come together to create a magical experience for the audiences – turning the Oreo cookie red under the influence of Stranger Things.”
Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett
CLIENT
“Oreo Red Velvet is a highly exciting concept with our iconic Black cookie turning Red for the first time in India. The partnership with Netflix X Stranger Things takes this up a notch higher bringing two pop culture brands together in a very innovative way fusing our distinctive identities during season time.” Sunainika Singh, Director, Biscuits & Bakes, Marketing, Mondelez India
BRAND: CRED
CAMPAIGN: PLAY IT DIFFERENT
AGENCY
“As Mr. Shastri said, a day with him is never dull. We had a great time shooting and exploring the wild side of his life. He was quite a sport, pun not intended. ”
Ayappa KM, Founder and Director, Early Man Film Pvt. Ltd.
CLIENT
At Cred, we are constantly working to enhance members’ experience to make it more engaging, frictionless and rewarding. We are consolidating our message of rewarding the right financial decisions and the privileges that come by being a member of the Cred community.
Kunal Shah, Founder, CRED