BRAND: GODREJ AER
CAMPAIGN: ‘IF ROOMS COULD TALK’
AGENCY
“If rooms could talk is a fertile space for a brand that has always been quirky in its communication. In this ad, we’ve pretty much demonstrated what would happen if objects in a living room were to actually prepare themselves for a family movie night.”
Anu Joseph, Chief Creative Officer, Creativeland Asia
CLIENT
“There’s nothing more relaxing than spending quality time with your family and fragrance plays a key role in uplifting the mood. Godrej Aer Matic’s fresh fragrance creates happy & relaxed family moments.”
Somasree Bose Awasthi, CMO, Godrej Consumer Products Limited (India)
BRAND: DIGIT INSURANCE
CAMPAIGN: DO THE DIGIT DIGIT
AGENCY
“Do the Digit Digit is an anthem that resonates with customers across India—3 crore of them and counting! With the company’s simplified processes and claim settlement rates, we were all about making people break into a song; and from there emerged the Digit musical.”
Edward Anthony, Chief Creative Officer, Stirred Creative
CLIENT
“The marketing objective of this campaign is to increase awareness for the brand ‘Digit Insurance’. And we are doing this by challenging the category codes, i.e., by bringing in lightness and happiness to this category. It is a celebration of being insured.”
Tanya Marwah, Vice President, and Head – Brand Marketing, Digit Insurance
BRAND: TVS RADEON
CAMPAIGN: #SAMAJHDAARKOISHAARAKAAFIHAI
AGENCY
“In a category that is always talking about something new, our challenge was to find an interesting way to talk about the new features in Radeon. We decided that we will leave it to the intelligence of our audience to understand what is new.”
Sagar Kapoor, Chief Creative Officer, Lowe Lintas
CLIENT
“Radeon is designed to deliver comfort and convenience for the everyday commuter. With the addition of a Reverse LCD cluster with RTMI, the bike enables you to take control of your mileage delivery. In today’s context with rising fuel costs, this unique feature will be loved by consumers.”
Aniruddha Haldar, Senior Vice president, Marketing – TVS Motor Company
BRAND: SEBAMED
CAMPAIGN: #FACEWASHNAHITREATKARO
AGENCY
“Sebamed Clear face foam is scientifically proven to stop acne and prevent them from reoccurring. The product formulation works best when massaged and kept on for 3-minutes for the science to work. Our focus was to deliver this message in a simple, yet interesting manner”
Dhaval Jadwani, Business Head, The Womb
CLIENT
“Acne is a common problem faced by many people. Sebamed’s range of acne care products are highly efficacious which helps in getting rid of acne. The goal of this campaign is to provide reassurance to our consumers and bring back their confidence”
Shashi Ranjan, Head, Consumer Business, Sebamed India