BRAND: Cadbury Celebrations
Campaign: #ConnectedRakhi
AGENCY
“#ConnectedRakhi, a bluetooth enabled Rakhi, is a playful way of reminding the brothers to not just get the Rakhi tied this Rakshabandhan but also spend time together with their sisters like they used to when they were younger.”
Sukesh Nayak
Chief Marketing Officer, Ogilvy India
CLIENT
“With #ConnectedRakhi, we wanted to take the conventional sweet gifting a step ahead with the integration of technology. The vision was to encourage siblings to get more face-time at the back of personalization at scale.”
Anil Viswanathan
Vice President - Marketing, Mondelez India
BRAND: Ferns N Petals
Campaign: SnehRakhi
AGENCY
“FnP always stands for making gifting special, especially when you are celebrating special relationships. The film narrates the relationship between a sister and brother, which can develop between anyone, even if it’s not relationship by blood.”
Azaz Haque
Chief Content Officer, Media.Monks India
CLIENT
“The primary purpose of this year’s campaign is to communicate that anyone who protects us (raksha) are like our siblings. While this campaign is going to be digital first, we are also launching it in countries like the USA, Canada & UAE targeting the overseas Indian community.”
Sai Thota
Head of Digital Marketing, FNP
BRAND: Plum
Campaign: #PimpleCareUpdated
AGENCY
“Everything’s changed today. While we’re swinging for the fences in our modern lives, it’s funny how something as small as a pimple makes us go back to old and traditional remedies. That’s what we wanted to convey in a dramatic yet fun, relatable manner.”
Anvesha Sinha
Account Director, Famous Innovations
CLIENT
“This campaign features our best-selling Green Tea Face Wash. With Rashmika Mandana’s confidence, authenticity, and connection with the audience, the Plum message of modern, effective care is reaching every household across the country.”
Shivani Behl
Chief Marketing Office, Plum
BRAND: AcneStar
Campaign: #SearchNahiResearchKiSuno
AGENCY
“Nowadays the youth is conscious about skin and acne is a top concern. The first reaction is to search for solutions over the internet, but such search results are not credible. With this campaign, we encourage them to choose the research-backed solution i.e. Acnestar.”
Gaurav Bhardwaj
Director & Producer, SG Dream Media
CLIENT
“Our campaign #SearchNahiResearchKiSuno requests people to opt for AcneStar Face Wash, which is a product curated after thorough research and understanding the types and requirements of the skin.”
Joy Chatterjee
Associate Vice President, Sales & Marketing, Mankind Pharma