BRAND: Cadbury Bournvita
Campaign: Tayyari Jeet Ki
AGENCY
“No one can personify our message better than the athletes. We as parents and kids have something to learn from them - the spirit of never giving up. Even when they don’t win they leave us hopeful, and teach us to fail gracefully and come back even harder.”
Shekhar Banerjee
Chief Client Officer & West Head, Wavemaker India, GroupM
CLIENT
“This film has allowed us to emphasize on the importance of right ‘Tayyari’ and to shift perspective towards how people view failures and disappointments. We have also associated with Indian athletes who will help inspire children to deal with failure and emerge stronger for their future endeavors.”
Anil Viswanathan
Vice President - Marketing, Mondelez India
BRAND: Godrej Appliances
Campaign: Celebrate Onam with Godrej Appliances
AGENCY
“Godrej Appliances has a really special relationship with Kerala. Come Onam, and you can see that translate into some great offers that add to the festivities. This film captures that joy, and the song composed by Anoop Sankar adds to the magic.”
Anu Joseph
Co-founder & Creative Vice Chairman, Creativeland Asia
CLIENT
“Kerala consumers have always demonstrated strong preference for the brand. This tailor made commercial celebrates this love while showcasing the brand’s wide product range for consumers to pick from, along with specially crafted Onam offers.”
Swati Rathi
Head-Marketing, Godrej Appliances
BRAND: Goodknight
Campaign: NeendoKoNazar Na Lage
AGENCY
“The film is based on the insight that evenings are a time when we all come back home from work. But evenings are also a time when maximum mosquitoes enter our homes. The idea was focused on bringing alive a fun-filled evening between a dad and his daughter.”
Priya Pardiwalla
VP & Executive Creative Director, Wunderman Thompson Mumbai
CLIENT
“With this TVC campaign, we want to emphasize that the moments spent with family are the ones that truly matter, and they don’t need interruption especially from mosquitoes. Goodknight Jumbo Fast Card vouches to protect families so that these special moments are cherished.”
Somasree Bose Awasthi
CMO, Godrej Consumer Products Ltd (GCPL)
BRAND: JSW Paints
Campaign: ‘SOCH SUNDAR HOGI TABHI TOH DESH SUNDAR HOGA’
AGENCY
“As India stands today at the precipice of the future, we are realising that only thinking good is not enough. Beautiful thoughts that translate into beautiful deeds is what truly makes a meaningful difference.”
Govind Pandey
CEO, TWBA\India
CLIENT
“Since our launch, we have been standing by the clarion call to ‘Think Beautiful’. Hence, we have ensured that every aspect of the JSW Paints brand has a ‘Never Done Before’ quality and a promise to deliver true value to our consumers.”
Anuradha Bose
CMO, JSW Paints