BRAND: Limca (Coca-Cola India)
Campaign: #RukkMatt
AGENCY
“The most important thing for a sportsperson or anyone who is exercising, is to be able to do more and more without stopping. The relentlessness helps you achieve your goals. Limca Sportz is all about this - the right replenishment and hydration.”
Ritu Sharda
Chief Creative Officer, Ogilvy (North)
CLIENT
“We are thrilled to announce our entrance into the sports hydration category with the launch of Limca Sportz. The beverage has been formulated through in-house innovation and extensive market testing.”
Karthik Subramanian
Director, Marketing, Hydration, Coffee & Tea Category, Coca-Cola India and Southwest Asia
BRAND: Dabur India Ltd
Campaign: Dabur Honey Purity Trail
AGENCY
“It has been a pleasure to partner with Dabur on this unique communication that educated actor Sonu Sood and millions of consumers about the process of sourcing and packaging pure honey, further cementing the belief in the brand.”
Bobby Pawar
Chairman & Chief Creative Officer, Havas Group India
CLIENT
“We are sure that through his personal experience of Dabur Honey’s journey from hive to home, Sonu Sood, who champions the voice of crores of Indian consumers, would now be 100% confident on the superior product quality of Dabur Honey.”
Prashant Agarwal
Marketing Head- Health Supplements, Dabur India Ltd
BRAND: Zivame.com
Campaign: Zivame.com – Gets You
AGENCY
“The campaign addresses the common problems that women face while shopping for their intimate wear. It’s about how zivame.com simplifies and transforms this experience for consumers.”
Sachin Kamble
National Creative Director, Leo Burnett
CLIENT
“The campaign not only conveys Zivame’s category expertise but also gives the assurance of being a platform that understands women like a friend, meeting with their unique needs.”
Lavanya Pachisia
COO, Zivame
BRAND: PGIM India Mutual Fund
Campaign: ‘Aapka Happiness Planned’
AGENCY
“Usually, investment advertising is a bit heavy. Our idea of this campaign is the exact opposite. The execution has a certain lightness to it, but gets under the skin.”
Rakesh Menon
National Creative Director, FCB Interface
CLIENT
“We believe that it is behavioural nudges and habits that impact most outcomes for investors. With this campaign, PGIM India is helping investors connect with these interesting insights.”
Sakshi Dalela
Director & Head of Marketing & Communication, PGIM India Mutual Fund