AGENCY
“The campaign was designed and deployed keeping the consumer motivations and insights at the centre stage. The campaign’s success is a true testimony of dentsu X’s philosophy of creating experiences beyond exposure.”
Saurabh Shrivastava
Senior Client Partner & National Business Growth, dentsu X India
CLIENT
“The objective of the campaign was to own the freezers at every home and get consumers to stock up on McCain. It highlighted how McCain in freezers not only allows one to create a ‘Karishma’ in their homes, but also gives them a chance to meet our brand ambassador, Karisma Kapoor.”
Sumati Kapur
Head Digital Marketing, McCain
AGENCY
“It’s Rasode Mein Mard Hai 2.0 if you will. We launched an extension of the campaign. This time we’re normalising the fact that men too can discuss food, cooking, and kitchen chores during their day as comfortably and regularly as women do.”
Richa Khandelwal
Managing Director of Leads Brand Connect
CLIENT
“The way kitchen duties and roles are perceived were metamorphosed with the introduction of the Rasode Mein Mard Hai campaign. We knew it had caused a paradigm shift in the subconscious of people of all ages and genders. But that was half the battle won. We had to do more.”
Ghanshyam Khandelwal
Chairman, BL Agro
AGENCY
“To elevate user experience for the 3rd edition of Madbury, we have designed a unique collaboration-at-scale experience - Madbury Duet. This new experience encourages Indians of different geographies, ethnicities, and cultures to come together to co-create their version of our favorite Cadbury Dairy Milk.”
Sukesh Nayak
Chief Creative Officer, Ogilvy India
CLIENT
“With the latest campaign, we aim to create more tantalizing flavours by not one but with two Cadbury lovers coming together. To make this experience even more immersive, people participating from different cities will be able to choose their preferred state and zone.”
Nitin Saini
Vice President - Marketing, Mondelez India
AGENCY
“The TVC stands out with an emotional graph of a father son saga. The pairing of Ashutosh Rana and Ishaan Khattar along with collaborating on this with Dibakar Banerjee for the story to feel quintessentially Bollywood was very exciting for us.”
Garima Khandelwal
CCO, Mullen Lintas
CLIENT
“Enhanced with the breakthrough Triple Defence Technology, the improved 12-year protection assurance is a manifestation of our confidence on the superior quality of new Dulux Weathershield Powerflexx, which makes it the ultimate Ghar ka Champion.”
Rajiv Rajgopal
Managing Director, AkzoNobel India